We are polarized. As an electorate. As a society. And, increasingly, as consumers. Our worldview permeates our every decision: where and how we live, what products we consume, which brands we support, and which ones we avoid. For companies, polarization can be a source of value creation (think Nike, Oatly), or a fundamental risk to success (think Disney, Budweiser). In this new environment, the public affairs function has an opportunity – and duty – to move beyond traditional stakeholder management and guide firms’ strategic choices and product developments.

This session will show how companies can reimagine public affairs to systematically leverage the forces of polarization to enter new markets, stave off competition, and build lasting competitive advantage. This session will introduce a new, intuitive framework that can be used to identify where to play and how to win in an age where market and political forces blend.

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Dive into the complexities of monitoring state and local policies across all 50 states. This session will equip you with the tools to track and analyze policy trends, helping you to understand how bills move from conversation to legislation. Jonathan will also explore how to effectively communicate these insights to stakeholders, ultimately shaping a more strategic and proactive public affairs and lobbying program. Additionally, you’ll gain insights into how political activity shifts during election seasons and how to adapt your strategies accordingly. Don’t miss this opportunity to elevate your public affairs efforts with data-driven insights.

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Join Eric Storey from the American Bar Association for an exploration of how AI is revolutionizing lawmaker engagement. Eric will discuss how organizations are using AI to scale their outreach while Congress is using advanced tools to manage the influx of messages. Plus, learn strategies for overcoming common leadership objections to implementing AI in your organization. Whether you’re looking to stay ahead of the curve or just curious about the intersection of AI and advocacy, this session will equip you with the insights needed to navigate this evolving space.

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Join Andrew Swick from Gravity Research for an exploration of the evolving landscape of corporate PACs and the strategies they are employing to navigate political and reputational risks. Drawing on his experience working with 50 of the largest corporate PACs in Washington, DC, Andrew will discuss key trends in fundraising and giving, as well as how PACs are adapting their strategies in response to emerging risks. This session will cover the development of early warning systems, monitoring statements from members of Congress, and election planning to safeguard your organization’s reputation. Learn how to benchmark financial performance, understand the shifts in PAC behavior, and prepare your organization for the complexities of the upcoming election cycle. Whether you’re involved in PAC management or interested in the broader implications of political risk, this session offers critical insights to keep your organization ahead of the curve.

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In the rapidly evolving landscape of grassroots advocacy, leveraging data is key to amplifying your impact. Join Andrew Holt as he explores how data-driven strategies can transform your advocacy efforts, from targeting the right audiences to crafting compelling messages that resonate. This session will cover the latest tools and techniques for collecting and analyzing data to inform your campaigns, ensuring that your grassroots initiatives are not only effective but also scalable. Whether you’re new to advocacy or looking to refine your approach, this session will provide actionable insights to help you harness the power of data and drive meaningful change.

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Uncover collaborative strategies that drive successful long-term advocacy campaigns. This session will focus on how the National Women’s Law Center break down silos between teams, ensuring seamless communication and alignment across departments. By overcommunicating and fostering collaboration, they create a unified approach to campaigns, which incorporates digital content, on-the-ground tactics, and stakeholder engagement. Learn how to implement a “smarter not harder” strategy in your organization, leveraging cross-departmental insights to maximize the impact of your advocacy efforts and keep your team aligned on shared goals. This session is perfect for anyone looking to enhance internal collaboration and drive sustained advocacy success.

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