Measuring the ROI of Government Affairs
Measuring the ROI of your government affairs work is a challenging task. It’s important to find metrics that are both measurable and actionable. Hear from Quorum co-founder and CEO Alex Wirth on his six strategies for measuring the ROI of Government Affairs
- Dollars: The Financial Impact of Government Affairs
- Rate of Preferred Legislative or Regulatory Outcomes
- Stakeholder Scoring
- Meeting Tracking—with Data
- Correlation Between Engagement and Legislative Activity
- A Qualitative Scorecard