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Wonk Week Session Recording

Mapping Company Stakeholders: Adjusting Your Messages and Tactics for Each Unique Audience

Featuring

Danielle Burr, Partner, Head of Public Affairs, McKinsey & Company

As head of public affairs for a major corporation, Danielle Burr and her team engage with a wide variety of stakeholders — both internally and externally. Each group needs different information and a different communication channel. Join as we walk through each stakeholder audience your organization may work with and how to tailor your communications to their individual needs.