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Public Affairs CRM Buyer Guide

Download to learn what to look for — and why it matters — in a public affairs CRM.

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Is your CRM designed for sales or public affairs?

Here's why it matters:

1. You’re building long-term relationships across many issues.

Government affairs CRMs are best for building long-term relationships that cover a host of issues.

2. You’re not building short-term sales-focused relationships.

Sales CRMs are best for establishing and maintaining sales relationships that last for the duration of the sale and center around a single issue: the purchase of a product or service.

3. You need different built-in workflows than sales teams do.

Because a sales CRM’s original purpose and the tasks required by public affairs don’t match, it’s more difficult to set up the workflows you need. It’s harder to focus on your policy work if you have to spend hours each week checking data, setting up workarounds, and mapping complex relationships (staffers, legislators, committees, caucuses, parties, etc.) in a tool that’s simply not made for that kind of work.

When comparing tools, make sure your public affairs CRM offers:

  • Strategic, user-friendly reporting
  • Built-in engagement tools
  • Officials, staff, and contacts
  • A unified public affairs system
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Is your CRM designed for sales or public affairs?

Here's why it matters:

1. You’re building long-term relationships across many issues.

Government affairs CRMs are best for building long-term relationships that cover a host of issues.

2. You’re not building short-term sales-focused relationships.

Sales CRMs are best for establishing and maintaining sales relationships that last for the duration of the sale and center around a single issue: the purchase of a product or service.

3. You need different built-in workflows than sales teams do.

Because a sales CRM’s original purpose and the tasks required by public affairs don’t match, it’s more difficult to set up the workflows you need. It’s harder to focus on your policy work if you have to spend hours each week checking data, setting up workarounds, and mapping complex relationships (staffers, legislators, committees, caucuses, parties, etc.) in a tool that’s simply not made for that kind of work.

When comparing tools, make sure your public affairs CRM offers:

  • Strategic, user-friendly reporting
  • Built-in engagement tools
  • Officials, staff, and contacts
  • A unified public affairs system
Download the Public Affairs CRM Buyer Guide to learn what else to look for — and why it matters — when evaluating options for your public affairs CRM. [post_title] => Public Affairs CRM Buyer Guide [post_excerpt] => Building a government relations strategy can be difficult without a plan. Stay organized and find success with Quorum’s strategic plan template. [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => public-affairs-crm-buyer-guide [to_ping] => [pinged] => [post_modified] => 2024-08-06 16:04:51 [post_modified_gmt] => 2024-08-06 16:04:51 [post_content_filtered] => [post_parent] => 0 [guid] => https://marketing-staging.quorum.us/?post_type=resources&p=13713 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [post_count] => 1 [current_post] => -1 [before_loop] => 1 [in_the_loop] => [post] => WP_Post Object ( [ID] => 13713 [post_author] => 21 [post_date] => 2024-08-05 21:58:18 [post_date_gmt] => 2024-08-05 21:58:18 [post_content] =>

Is your CRM designed for sales or public affairs?

Here's why it matters:

1. You’re building long-term relationships across many issues.

Government affairs CRMs are best for building long-term relationships that cover a host of issues.

2. You’re not building short-term sales-focused relationships.

Sales CRMs are best for establishing and maintaining sales relationships that last for the duration of the sale and center around a single issue: the purchase of a product or service.

3. You need different built-in workflows than sales teams do.

Because a sales CRM’s original purpose and the tasks required by public affairs don’t match, it’s more difficult to set up the workflows you need. It’s harder to focus on your policy work if you have to spend hours each week checking data, setting up workarounds, and mapping complex relationships (staffers, legislators, committees, caucuses, parties, etc.) in a tool that’s simply not made for that kind of work.

When comparing tools, make sure your public affairs CRM offers:

  • Strategic, user-friendly reporting
  • Built-in engagement tools
  • Officials, staff, and contacts
  • A unified public affairs system
Download the Public Affairs CRM Buyer Guide to learn what else to look for — and why it matters — when evaluating options for your public affairs CRM. [post_title] => Public Affairs CRM Buyer Guide [post_excerpt] => Building a government relations strategy can be difficult without a plan. Stay organized and find success with Quorum’s strategic plan template. [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => public-affairs-crm-buyer-guide [to_ping] => [pinged] => [post_modified] => 2024-08-06 16:04:51 [post_modified_gmt] => 2024-08-06 16:04:51 [post_content_filtered] => [post_parent] => 0 [guid] => https://marketing-staging.quorum.us/?post_type=resources&p=13713 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw ) [comment_count] => 0 [current_comment] => -1 [found_posts] => 1 [max_num_pages] => 0 [max_num_comment_pages] => 0 [is_single] => 1 [is_preview] => [is_page] => [is_archive] => [is_date] => [is_year] => [is_month] => [is_day] => [is_time] => [is_author] => [is_category] => [is_tag] => [is_tax] => [is_search] => [is_feed] => [is_comment_feed] => [is_trackback] => [is_home] => [is_privacy_policy] => [is_404] => [is_embed] => [is_paged] => [is_admin] => [is_attachment] => [is_singular] => 1 [is_robots] => [is_favicon] => [is_posts_page] => [is_post_type_archive] => [query_vars_hash:WP_Query:private] => de48523cdee2cd083e56a38cb6723fd9 [query_vars_changed:WP_Query:private] => [thumbnails_cached] => [allow_query_attachment_by_filename:protected] => [stopwords:WP_Query:private] => [compat_fields:WP_Query:private] => Array ( [0] => query_vars_hash [1] => query_vars_changed ) [compat_methods:WP_Query:private] => Array ( [0] => init_query_flags [1] => parse_tax_query ) )
!!! 13713

Is your CRM designed for sales or public affairs?

Here’s why it matters:

1. You’re building long-term relationships across many issues.

Government affairs CRMs are best for building long-term relationships that cover a host of issues.

2. You’re not building short-term sales-focused relationships.

Sales CRMs are best for establishing and maintaining sales relationships that last for the duration of the sale and center around a single issue: the purchase of a product or service.

3. You need different built-in workflows than sales teams do.

Because a sales CRM’s original purpose and the tasks required by public affairs don’t match, it’s more difficult to set up the workflows you need. It’s harder to focus on your policy work if you have to spend hours each week checking data, setting up workarounds, and mapping complex relationships (staffers, legislators, committees, caucuses, parties, etc.) in a tool that’s simply not made for that kind of work.

When comparing tools, make sure your public affairs CRM offers:

  • Strategic, user-friendly reporting
  • Built-in engagement tools
  • Officials, staff, and contacts
  • A unified public affairs system

Download the Public Affairs CRM Buyer Guide to learn what else to look for — and why it matters — when evaluating options for your public affairs CRM.

Resource Government Relations Strategic Plan Template Get Template Resource Seven Examples of Effective Grassroots Advocacy Campaigns View Article Resource Five Strategies for Measuring the ROI of Government Affairs View Resource

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