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1) Optimise Your Stakeholder Mapping With Custom Insights
Chances are, you’re already
mapping your stakeholders. Good news — that serves as a great basis to begin measuring the impact of your work. By adding some custom insights around your existing relationships, you can benchmark the quality of your
stakeholder engagement efforts and measure your team’s ability to grow those relationships.
Our suggestion? Start with the
Champion, Neutral, Detractor methodology:
- At the start of the year, list all stakeholders who are relevant to your organisation’s priority issues and files.
- Categorise them according to their alignment with your organisation’s stance on those issues. Are they a “champion”, “neutral”, or a “detractor”?
- At the end of the year, revisit this list and re-map which categories stakeholders fall under after engaging with them. Measure how many stakeholders move to a new category and report on your team’s success at strengthening relationships.
💡
Tip: Integrate additional metrics by
defining the criteria required for a stakeholder to move category. This could be quantitative (“Attended x events this year”) or qualitative (“Broadly understands our issues and is receptive to our engagements”).
2) Augment Your Meeting Tracker With Data
Tracking meetings can be a valuable indicator of your progress towards your priorities — especially when
supplemented with personalised data. Take your baseline interaction logger and consider integrating extra data points such as:
- Issue: Which topics in your portfolio did you discuss?
- Sentiment: How positive was the meeting? Was your stakeholder receptive?
- Relationship owner: Which members of your team participated?
By layering in these additional insights, you can analyse trends to dig deeper into what works and why. For example:
- Is a certain team member most often involved with positively rated interactions — and if so, what are their best practices for a successful meeting?
- How often are you talking about your priority issues? Does the volume of meetings correspond to the level of importance to your organisation?
- How are your stakeholders reacting to your messaging around your key topics?
These data-backed insights will allow you to evaluate your efforts in real time and optimise your strategy moving forward.
💡
Tip: Don’t have a meeting logger yet? Check out our
guide to recording stakeholder interactions to get started.
3) Identify Trends in the Online Policy Conversation
Alongside the ‘micro-level’ data you collect on your stakeholder relations and meetings, you can also zoom out and
keep a pulse on the ‘macro’ aspects — such as the
online conversation. By
tracking social media, you can gain insights into how the landscape is changing over the medium to long term as a result of your advocacy efforts.
To navigate the online conversation, consider questions such as:
- What are the overarching trends in the conversation? Can you link key themes back to your priorities?
- Do your stakeholders talk more — or less — about your priority issues on social media after you’ve met with them?
- How has the volume of mentions of your organisation evolved over time?
With an understanding of the ‘big picture’ around your topics of interest, you can then understand your level of success in a broader context — and begin to piece together the factors that made it happen.
Consider
ways you could use social media to uncover key insights about your impact on the policy landscape. This might include:
- Search terms relevant to your key issues
- Hashtags to track
- Specific stakeholders to monitor
Want to take measurement to the next level?
[callout align="right" heading="Learn how to measure your impact with a tool designed for public affairs like Quorum." button_text="Get Started" button_link="/solutions/reporting/"]
Consider a tool that integrates these strategies seamlessly into your public affairs team’s workflow. Quorum is public affairs software that helps you work smarter and move faster by providing one place to map, track, change, and report on your policy landscape.
[post_title] => Template: How to Measure the Value of Your Global Public Affairs Programme
[post_excerpt] => Download this editable template and create your personalised framework to measure the impact of your public affairs team's efforts.
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1) Optimise Your Stakeholder Mapping With Custom Insights
Chances are, you’re already
mapping your stakeholders. Good news — that serves as a great basis to begin measuring the impact of your work. By adding some custom insights around your existing relationships, you can benchmark the quality of your
stakeholder engagement efforts and measure your team’s ability to grow those relationships.
Our suggestion? Start with the
Champion, Neutral, Detractor methodology:
- At the start of the year, list all stakeholders who are relevant to your organisation’s priority issues and files.
- Categorise them according to their alignment with your organisation’s stance on those issues. Are they a “champion”, “neutral”, or a “detractor”?
- At the end of the year, revisit this list and re-map which categories stakeholders fall under after engaging with them. Measure how many stakeholders move to a new category and report on your team’s success at strengthening relationships.
💡
Tip: Integrate additional metrics by
defining the criteria required for a stakeholder to move category. This could be quantitative (“Attended x events this year”) or qualitative (“Broadly understands our issues and is receptive to our engagements”).
2) Augment Your Meeting Tracker With Data
Tracking meetings can be a valuable indicator of your progress towards your priorities — especially when
supplemented with personalised data. Take your baseline interaction logger and consider integrating extra data points such as:
- Issue: Which topics in your portfolio did you discuss?
- Sentiment: How positive was the meeting? Was your stakeholder receptive?
- Relationship owner: Which members of your team participated?
By layering in these additional insights, you can analyse trends to dig deeper into what works and why. For example:
- Is a certain team member most often involved with positively rated interactions — and if so, what are their best practices for a successful meeting?
- How often are you talking about your priority issues? Does the volume of meetings correspond to the level of importance to your organisation?
- How are your stakeholders reacting to your messaging around your key topics?
These data-backed insights will allow you to evaluate your efforts in real time and optimise your strategy moving forward.
💡
Tip: Don’t have a meeting logger yet? Check out our
guide to recording stakeholder interactions to get started.
3) Identify Trends in the Online Policy Conversation
Alongside the ‘micro-level’ data you collect on your stakeholder relations and meetings, you can also zoom out and
keep a pulse on the ‘macro’ aspects — such as the
online conversation. By
tracking social media, you can gain insights into how the landscape is changing over the medium to long term as a result of your advocacy efforts.
To navigate the online conversation, consider questions such as:
- What are the overarching trends in the conversation? Can you link key themes back to your priorities?
- Do your stakeholders talk more — or less — about your priority issues on social media after you’ve met with them?
- How has the volume of mentions of your organisation evolved over time?
With an understanding of the ‘big picture’ around your topics of interest, you can then understand your level of success in a broader context — and begin to piece together the factors that made it happen.
Consider
ways you could use social media to uncover key insights about your impact on the policy landscape. This might include:
- Search terms relevant to your key issues
- Hashtags to track
- Specific stakeholders to monitor
Want to take measurement to the next level?
[callout align="right" heading="Learn how to measure your impact with a tool designed for public affairs like Quorum." button_text="Get Started" button_link="/solutions/reporting/"]
Consider a tool that integrates these strategies seamlessly into your public affairs team’s workflow. Quorum is public affairs software that helps you work smarter and move faster by providing one place to map, track, change, and report on your policy landscape.
[post_title] => Template: How to Measure the Value of Your Global Public Affairs Programme
[post_excerpt] => Download this editable template and create your personalised framework to measure the impact of your public affairs team's efforts.
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1) Optimise Your Stakeholder Mapping With Custom Insights
Chances are, you’re already
mapping your stakeholders. Good news — that serves as a great basis to begin measuring the impact of your work. By adding some custom insights around your existing relationships, you can benchmark the quality of your
stakeholder engagement efforts and measure your team’s ability to grow those relationships.
Our suggestion? Start with the
Champion, Neutral, Detractor methodology:
- At the start of the year, list all stakeholders who are relevant to your organisation’s priority issues and files.
- Categorise them according to their alignment with your organisation’s stance on those issues. Are they a “champion”, “neutral”, or a “detractor”?
- At the end of the year, revisit this list and re-map which categories stakeholders fall under after engaging with them. Measure how many stakeholders move to a new category and report on your team’s success at strengthening relationships.
💡
Tip: Integrate additional metrics by
defining the criteria required for a stakeholder to move category. This could be quantitative (“Attended x events this year”) or qualitative (“Broadly understands our issues and is receptive to our engagements”).
2) Augment Your Meeting Tracker With Data
Tracking meetings can be a valuable indicator of your progress towards your priorities — especially when
supplemented with personalised data. Take your baseline interaction logger and consider integrating extra data points such as:
- Issue: Which topics in your portfolio did you discuss?
- Sentiment: How positive was the meeting? Was your stakeholder receptive?
- Relationship owner: Which members of your team participated?
By layering in these additional insights, you can analyse trends to dig deeper into what works and why. For example:
- Is a certain team member most often involved with positively rated interactions — and if so, what are their best practices for a successful meeting?
- How often are you talking about your priority issues? Does the volume of meetings correspond to the level of importance to your organisation?
- How are your stakeholders reacting to your messaging around your key topics?
These data-backed insights will allow you to evaluate your efforts in real time and optimise your strategy moving forward.
💡
Tip: Don’t have a meeting logger yet? Check out our
guide to recording stakeholder interactions to get started.
3) Identify Trends in the Online Policy Conversation
Alongside the ‘micro-level’ data you collect on your stakeholder relations and meetings, you can also zoom out and
keep a pulse on the ‘macro’ aspects — such as the
online conversation. By
tracking social media, you can gain insights into how the landscape is changing over the medium to long term as a result of your advocacy efforts.
To navigate the online conversation, consider questions such as:
- What are the overarching trends in the conversation? Can you link key themes back to your priorities?
- Do your stakeholders talk more — or less — about your priority issues on social media after you’ve met with them?
- How has the volume of mentions of your organisation evolved over time?
With an understanding of the ‘big picture’ around your topics of interest, you can then understand your level of success in a broader context — and begin to piece together the factors that made it happen.
Consider
ways you could use social media to uncover key insights about your impact on the policy landscape. This might include:
- Search terms relevant to your key issues
- Hashtags to track
- Specific stakeholders to monitor
Want to take measurement to the next level?
[callout align="right" heading="Learn how to measure your impact with a tool designed for public affairs like Quorum." button_text="Get Started" button_link="/solutions/reporting/"]
Consider a tool that integrates these strategies seamlessly into your public affairs team’s workflow. Quorum is public affairs software that helps you work smarter and move faster by providing one place to map, track, change, and report on your policy landscape.
[post_title] => Template: How to Measure the Value of Your Global Public Affairs Programme
[post_excerpt] => Download this editable template and create your personalised framework to measure the impact of your public affairs team's efforts.
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