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What is legislative advocacy?
Legislative advocacy centers around measures to introduce, implement, and iterate on legislation. It can involve small tasks such as working closely with a legislator on the wording of a bill to larger campaigns such as mobilizing thousands of your stakeholders or supporters to contact a legislature by phone about a specific issue.
Direct lobbying is the most common form of legislative advocacy - which involves a series of steps that include reaching out to a legislator, communicating your views on a particular issue, and asking them directly to vote in a way that supports your interests. Meetings with elected officials when accompanied by a large group, a form of direct lobbying, have proven to be effective and increase the likelihood of securing time with particular legislators.
When engaging with legislators, effective legislative advocacy involves different strategies for different states. In order to make an impact on an issue you care about in one state may require a different approach in another state.
How does legislative advocacy relate to public affairs?
Legislative advocacy is the most direct way for public affairs teams to cause change in government policy. This includes helping a legislator introduce a bill that could help your organization or working with legislators to stop a bill that could harm your organization. Read more about three ways to get ahead when working with legislators to introduce a bill if your organization has an issue they would like addressed with new legislation. The first method is to collect diverse constituent input, facilitate bipartisanship, and identify potential cosponsors.
Engaging with legislators has become easier with the presence of social media as elected officials use the medium to announce policy positions and discuss issues with constituents. Several key strategies can be used to engage legislators on the issues you care about.
An organization should actively
identify and target members of Congress and legislative champions using data.
Tracking legislative changes is a strong way to meet these priorities.
What are some examples of legislative advocacy?
NAMI’s legislative advocacy involved a “Thank and Shame” campaign where advocates sent personalized messages based on a legislator’s sponsorship record on the bill in question. This allowed them to have all of their advocates participate, even if they lived in a district with a legislator who was already a champion for that issue. In the end, the organization drove over 200,000 grassroots actions and saw success in protecting the Affordable Care Act.
Toyota runs a best-in-class corporate advocacy program that incentivizes employees to participate in legislative advocacy. Toyota uses a branded grassroots advocacy program and gamifies grassroots actions in order to make advocacy something that employees are excited to participate in. With a committed group of advocates, they are ready to take action whenever new legislation is introduced that impacts Toyota’s success.
The Land Trust Alliance manages an Ambassador Program to drive active engagement between advocates and legislators to drive action on LTA’s legislative agenda. To do this, the Alliance has an active email strategy that keeps ambassadors in the know on policy updates within the organization’s portfolio. This way, when they need those advocates to take action, they are already well-educated on why their action is important and how to speak to the issue with confidence.
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What is legislative advocacy?
Legislative advocacy centers around measures to introduce, implement, and iterate on legislation. It can involve small tasks such as working closely with a legislator on the wording of a bill to larger campaigns such as mobilizing thousands of your stakeholders or supporters to contact a legislature by phone about a specific issue.
Direct lobbying is the most common form of legislative advocacy - which involves a series of steps that include reaching out to a legislator, communicating your views on a particular issue, and asking them directly to vote in a way that supports your interests. Meetings with elected officials when accompanied by a large group, a form of direct lobbying, have proven to be effective and increase the likelihood of securing time with particular legislators.
When engaging with legislators, effective legislative advocacy involves different strategies for different states. In order to make an impact on an issue you care about in one state may require a different approach in another state.
How does legislative advocacy relate to public affairs?
Legislative advocacy is the most direct way for public affairs teams to cause change in government policy. This includes helping a legislator introduce a bill that could help your organization or working with legislators to stop a bill that could harm your organization. Read more about three ways to get ahead when working with legislators to introduce a bill if your organization has an issue they would like addressed with new legislation. The first method is to collect diverse constituent input, facilitate bipartisanship, and identify potential cosponsors.
Engaging with legislators has become easier with the presence of social media as elected officials use the medium to announce policy positions and discuss issues with constituents. Several key strategies can be used to engage legislators on the issues you care about.
An organization should actively
identify and target members of Congress and legislative champions using data.
Tracking legislative changes is a strong way to meet these priorities.
What are some examples of legislative advocacy?
NAMI’s legislative advocacy involved a “Thank and Shame” campaign where advocates sent personalized messages based on a legislator’s sponsorship record on the bill in question. This allowed them to have all of their advocates participate, even if they lived in a district with a legislator who was already a champion for that issue. In the end, the organization drove over 200,000 grassroots actions and saw success in protecting the Affordable Care Act.
Toyota runs a best-in-class corporate advocacy program that incentivizes employees to participate in legislative advocacy. Toyota uses a branded grassroots advocacy program and gamifies grassroots actions in order to make advocacy something that employees are excited to participate in. With a committed group of advocates, they are ready to take action whenever new legislation is introduced that impacts Toyota’s success.
The Land Trust Alliance manages an Ambassador Program to drive active engagement between advocates and legislators to drive action on LTA’s legislative agenda. To do this, the Alliance has an active email strategy that keeps ambassadors in the know on policy updates within the organization’s portfolio. This way, when they need those advocates to take action, they are already well-educated on why their action is important and how to speak to the issue with confidence.
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What is legislative advocacy?
Legislative advocacy centers around measures to introduce, implement, and iterate on legislation. It can involve small tasks such as working closely with a legislator on the wording of a bill to larger campaigns such as mobilizing thousands of your stakeholders or supporters to contact a legislature by phone about a specific issue.
Direct lobbying is the most common form of legislative advocacy - which involves a series of steps that include reaching out to a legislator, communicating your views on a particular issue, and asking them directly to vote in a way that supports your interests. Meetings with elected officials when accompanied by a large group, a form of direct lobbying, have proven to be effective and increase the likelihood of securing time with particular legislators.
When engaging with legislators, effective legislative advocacy involves different strategies for different states. In order to make an impact on an issue you care about in one state may require a different approach in another state.
How does legislative advocacy relate to public affairs?
Legislative advocacy is the most direct way for public affairs teams to cause change in government policy. This includes helping a legislator introduce a bill that could help your organization or working with legislators to stop a bill that could harm your organization. Read more about three ways to get ahead when working with legislators to introduce a bill if your organization has an issue they would like addressed with new legislation. The first method is to collect diverse constituent input, facilitate bipartisanship, and identify potential cosponsors.
Engaging with legislators has become easier with the presence of social media as elected officials use the medium to announce policy positions and discuss issues with constituents. Several key strategies can be used to engage legislators on the issues you care about.
An organization should actively
identify and target members of Congress and legislative champions using data.
Tracking legislative changes is a strong way to meet these priorities.
What are some examples of legislative advocacy?
NAMI’s legislative advocacy involved a “Thank and Shame” campaign where advocates sent personalized messages based on a legislator’s sponsorship record on the bill in question. This allowed them to have all of their advocates participate, even if they lived in a district with a legislator who was already a champion for that issue. In the end, the organization drove over 200,000 grassroots actions and saw success in protecting the Affordable Care Act.
Toyota runs a best-in-class corporate advocacy program that incentivizes employees to participate in legislative advocacy. Toyota uses a branded grassroots advocacy program and gamifies grassroots actions in order to make advocacy something that employees are excited to participate in. With a committed group of advocates, they are ready to take action whenever new legislation is introduced that impacts Toyota’s success.
The Land Trust Alliance manages an Ambassador Program to drive active engagement between advocates and legislators to drive action on LTA’s legislative agenda. To do this, the Alliance has an active email strategy that keeps ambassadors in the know on policy updates within the organization’s portfolio. This way, when they need those advocates to take action, they are already well-educated on why their action is important and how to speak to the issue with confidence.
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