What is grassroots nonprofit?
A grassroots nonprofit is an organization that is funded by individual donors.
Grassroots nonprofits must have a successful fundraising infrastructure in order to support themselves. Due to the reliable habits of donors who fund the organization, grassroots nonprofits are well suited for advocacy campaigns because of their base’s willingness to take calls-to-action. By donating to fund the program, they have indicated a high-level of interest in the issues the organization supports.
How does grassroots non-profit relate to public affairs?
Grassroots nonprofits can support two of their aims — fundraising and advocating on behalf of issues the organization cares about— at once by using grassroots advocacy software that allows for multi-step campaigns. Organizations have found success in driving multiple actions by having advocates take them in succession on one landing page, so after they write a letter to their member of Congress, they are immediately prompted to continue in the advocate journey to a second call to action. For grassroots nonprofits, they can direct those advocates to fundraising pages, allowing them to address multiple goals at once.
