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Challenge: How to Efficiently Map the Conversation Across Different Policy Sectors

As an integrated public affairs and communications consultancy, Fourtold’s Brussels office recognises the importance of accurate and up-to-date stakeholder mapping and political intelligence. With clients present in several sectors such as digital, sustainability, health, and agriculture, it is essential that Fourtold keeps a pulse on the policy landscape — particularly identifying the stakeholders that matter to their clients and tracking their views on relevant issues. In its early days, Fourtold mapped stakeholders and tracked political intelligence manually, pulling lots of different sources into databases. This was a time-consuming process — requiring team members to compare and contrast various sources and sift through EU officials’ communications one by one. As their client roster grew, Fourtold needed a better way to track political conversations, consistent with the firm’s ambition to constantly improve service through innovation. “The key challenge was the amount of time it took to identify and monitor stakeholders,” said Kevin Butler, Senior Consultant at Fourtold. “Our business has been growing rapidly, and to help scale-up we needed to find a way to keep our mapping up to date, and collaborate across more people in the team. This was critical to delivering the high level of service our clients are used to and expect.”

Solution: Comprehensive Social Media Monitoring and EU Official Contact Information Combined in a Tool Tailor-Made for Public Affairs

Fourtold turned to Quorum European Union: public affairs software that helps you work smarter and move faster when mapping the policy landscape. Combining an aggregated database of publicly available information for over 40,000 EU officials and staff, along with social media monitoring and dialogue tracking, Quorum enables users to track real-time updates on their key issues — all in a matter of clicks. “When we got Quorum, the main purpose was to map out the key stakeholders across a variety of sectors, different files and different debates — trying to identify the main speakers and themes,” said Butler. “So it was fantastic that we could filter between social [media] — like Twitter responses, Facebook responses and posts — and then compare that to parliamentary debates and parliamentary questions.” By leveraging Quorum’s data, Fourtold could navigate the political conversation faster and in more detail than ever before — and with a degree of accuracy that is difficult to replicate in manual research. “If you're searching the entire European Parliament for stakeholders [discussing your topics of interest], you can find out who they are within two minutes [using Quorum] they are all there,” Butler added. “It makes a big job much simpler.” So what was the stand-out feature for Fourtold? The ability to set up custom, real-time alerts based on advanced keyword searching on topics that matter to their clients. This helps Fourtold to stay on top of priority issues as they unfold which, in turn, enables them to deliver timely, data-backed insights to their clients. “We have a number of alerts set up across different sectors for our clients. When an MEP speaks about a certain topic that we have flagged, we will get an immediate email,” said Butler. “This is really useful to provide time-sensitive updates to our clients.”

Impact: Leveraging Actionable Data Insights to Drive Growth in a Fast-Moving Policy Landscape

Harnessing Quorum’s stakeholder mapping capabilities has allowed the Fourtold Brussels team to work smarter and move faster across the board, supporting the consultancy’s growth. “[Having] a tool that was able to break [the policy landscape] down a bit easier for us, in a kind of digestible format using the alert system, was something that helped us cover more sectors,” Butler said. As a result, the team now spends less time seeking out the information they need — instead, Quorum delivers the key insights at a glance. This empowers Fourtold to move away from manual research and to dedicate more time to what matters: developing strategic recommendations for their clients. “The main reason why we have Quorum — and why we have recently renewed with Quorum — is because it is incredibly useful in terms of delivering data-backed results for clients,” Butler said.“Quorum allows us to keep track of things at a speed where you're able to react instantly — helping ensure we can deliver a great service that concentrates on the value-add our people bring to the table.” [post_title] => How Fourtold Stays Ahead of the Political Conversation with Quorum [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => fourtold-stay-ahead-political-conversation [to_ping] => [pinged] => [post_modified] => 2022-11-03 16:10:13 [post_modified_gmt] => 2022-11-03 16:10:13 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.quorum.us/?post_type=resources&p=6160 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw ) [queried_object_id] => 6160 [request] => SELECT wp_posts.* FROM wp_posts WHERE 1=1 AND wp_posts.post_name = 'fourtold-stay-ahead-political-conversation' AND wp_posts.post_type = 'resources' ORDER BY wp_posts.post_date DESC [posts] => Array ( [0] => WP_Post Object ( [ID] => 6160 [post_author] => 42 [post_date] => 2021-11-30 16:41:22 [post_date_gmt] => 2021-11-30 16:41:22 [post_content] =>

Challenge: How to Efficiently Map the Conversation Across Different Policy Sectors

As an integrated public affairs and communications consultancy, Fourtold’s Brussels office recognises the importance of accurate and up-to-date stakeholder mapping and political intelligence. With clients present in several sectors such as digital, sustainability, health, and agriculture, it is essential that Fourtold keeps a pulse on the policy landscape — particularly identifying the stakeholders that matter to their clients and tracking their views on relevant issues. In its early days, Fourtold mapped stakeholders and tracked political intelligence manually, pulling lots of different sources into databases. This was a time-consuming process — requiring team members to compare and contrast various sources and sift through EU officials’ communications one by one. As their client roster grew, Fourtold needed a better way to track political conversations, consistent with the firm’s ambition to constantly improve service through innovation. “The key challenge was the amount of time it took to identify and monitor stakeholders,” said Kevin Butler, Senior Consultant at Fourtold. “Our business has been growing rapidly, and to help scale-up we needed to find a way to keep our mapping up to date, and collaborate across more people in the team. This was critical to delivering the high level of service our clients are used to and expect.”

Solution: Comprehensive Social Media Monitoring and EU Official Contact Information Combined in a Tool Tailor-Made for Public Affairs

Fourtold turned to Quorum European Union: public affairs software that helps you work smarter and move faster when mapping the policy landscape. Combining an aggregated database of publicly available information for over 40,000 EU officials and staff, along with social media monitoring and dialogue tracking, Quorum enables users to track real-time updates on their key issues — all in a matter of clicks. “When we got Quorum, the main purpose was to map out the key stakeholders across a variety of sectors, different files and different debates — trying to identify the main speakers and themes,” said Butler. “So it was fantastic that we could filter between social [media] — like Twitter responses, Facebook responses and posts — and then compare that to parliamentary debates and parliamentary questions.” By leveraging Quorum’s data, Fourtold could navigate the political conversation faster and in more detail than ever before — and with a degree of accuracy that is difficult to replicate in manual research. “If you're searching the entire European Parliament for stakeholders [discussing your topics of interest], you can find out who they are within two minutes [using Quorum] they are all there,” Butler added. “It makes a big job much simpler.” So what was the stand-out feature for Fourtold? The ability to set up custom, real-time alerts based on advanced keyword searching on topics that matter to their clients. This helps Fourtold to stay on top of priority issues as they unfold which, in turn, enables them to deliver timely, data-backed insights to their clients. “We have a number of alerts set up across different sectors for our clients. When an MEP speaks about a certain topic that we have flagged, we will get an immediate email,” said Butler. “This is really useful to provide time-sensitive updates to our clients.”

Impact: Leveraging Actionable Data Insights to Drive Growth in a Fast-Moving Policy Landscape

Harnessing Quorum’s stakeholder mapping capabilities has allowed the Fourtold Brussels team to work smarter and move faster across the board, supporting the consultancy’s growth. “[Having] a tool that was able to break [the policy landscape] down a bit easier for us, in a kind of digestible format using the alert system, was something that helped us cover more sectors,” Butler said. As a result, the team now spends less time seeking out the information they need — instead, Quorum delivers the key insights at a glance. This empowers Fourtold to move away from manual research and to dedicate more time to what matters: developing strategic recommendations for their clients. “The main reason why we have Quorum — and why we have recently renewed with Quorum — is because it is incredibly useful in terms of delivering data-backed results for clients,” Butler said.“Quorum allows us to keep track of things at a speed where you're able to react instantly — helping ensure we can deliver a great service that concentrates on the value-add our people bring to the table.” [post_title] => How Fourtold Stays Ahead of the Political Conversation with Quorum [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => fourtold-stay-ahead-political-conversation [to_ping] => [pinged] => [post_modified] => 2022-11-03 16:10:13 [post_modified_gmt] => 2022-11-03 16:10:13 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.quorum.us/?post_type=resources&p=6160 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [post_count] => 1 [current_post] => -1 [before_loop] => 1 [in_the_loop] => [post] => WP_Post Object ( [ID] => 6160 [post_author] => 42 [post_date] => 2021-11-30 16:41:22 [post_date_gmt] => 2021-11-30 16:41:22 [post_content] =>

Challenge: How to Efficiently Map the Conversation Across Different Policy Sectors

As an integrated public affairs and communications consultancy, Fourtold’s Brussels office recognises the importance of accurate and up-to-date stakeholder mapping and political intelligence. With clients present in several sectors such as digital, sustainability, health, and agriculture, it is essential that Fourtold keeps a pulse on the policy landscape — particularly identifying the stakeholders that matter to their clients and tracking their views on relevant issues. In its early days, Fourtold mapped stakeholders and tracked political intelligence manually, pulling lots of different sources into databases. This was a time-consuming process — requiring team members to compare and contrast various sources and sift through EU officials’ communications one by one. As their client roster grew, Fourtold needed a better way to track political conversations, consistent with the firm’s ambition to constantly improve service through innovation. “The key challenge was the amount of time it took to identify and monitor stakeholders,” said Kevin Butler, Senior Consultant at Fourtold. “Our business has been growing rapidly, and to help scale-up we needed to find a way to keep our mapping up to date, and collaborate across more people in the team. This was critical to delivering the high level of service our clients are used to and expect.”

Solution: Comprehensive Social Media Monitoring and EU Official Contact Information Combined in a Tool Tailor-Made for Public Affairs

Fourtold turned to Quorum European Union: public affairs software that helps you work smarter and move faster when mapping the policy landscape. Combining an aggregated database of publicly available information for over 40,000 EU officials and staff, along with social media monitoring and dialogue tracking, Quorum enables users to track real-time updates on their key issues — all in a matter of clicks. “When we got Quorum, the main purpose was to map out the key stakeholders across a variety of sectors, different files and different debates — trying to identify the main speakers and themes,” said Butler. “So it was fantastic that we could filter between social [media] — like Twitter responses, Facebook responses and posts — and then compare that to parliamentary debates and parliamentary questions.” By leveraging Quorum’s data, Fourtold could navigate the political conversation faster and in more detail than ever before — and with a degree of accuracy that is difficult to replicate in manual research. “If you're searching the entire European Parliament for stakeholders [discussing your topics of interest], you can find out who they are within two minutes [using Quorum] they are all there,” Butler added. “It makes a big job much simpler.” So what was the stand-out feature for Fourtold? The ability to set up custom, real-time alerts based on advanced keyword searching on topics that matter to their clients. This helps Fourtold to stay on top of priority issues as they unfold which, in turn, enables them to deliver timely, data-backed insights to their clients. “We have a number of alerts set up across different sectors for our clients. When an MEP speaks about a certain topic that we have flagged, we will get an immediate email,” said Butler. “This is really useful to provide time-sensitive updates to our clients.”

Impact: Leveraging Actionable Data Insights to Drive Growth in a Fast-Moving Policy Landscape

Harnessing Quorum’s stakeholder mapping capabilities has allowed the Fourtold Brussels team to work smarter and move faster across the board, supporting the consultancy’s growth. “[Having] a tool that was able to break [the policy landscape] down a bit easier for us, in a kind of digestible format using the alert system, was something that helped us cover more sectors,” Butler said. As a result, the team now spends less time seeking out the information they need — instead, Quorum delivers the key insights at a glance. This empowers Fourtold to move away from manual research and to dedicate more time to what matters: developing strategic recommendations for their clients. “The main reason why we have Quorum — and why we have recently renewed with Quorum — is because it is incredibly useful in terms of delivering data-backed results for clients,” Butler said.“Quorum allows us to keep track of things at a speed where you're able to react instantly — helping ensure we can deliver a great service that concentrates on the value-add our people bring to the table.” [post_title] => How Fourtold Stays Ahead of the Political Conversation with Quorum [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => fourtold-stay-ahead-political-conversation [to_ping] => [pinged] => [post_modified] => 2022-11-03 16:10:13 [post_modified_gmt] => 2022-11-03 16:10:13 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.quorum.us/?post_type=resources&p=6160 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw ) [comment_count] => 0 [current_comment] => -1 [found_posts] => 1 [max_num_pages] => 0 [max_num_comment_pages] => 0 [is_single] => 1 [is_preview] => [is_page] => [is_archive] => [is_date] => [is_year] => [is_month] => [is_day] => [is_time] => [is_author] => [is_category] => [is_tag] => [is_tax] => [is_search] => [is_feed] => [is_comment_feed] => [is_trackback] => [is_home] => [is_privacy_policy] => [is_404] => [is_embed] => [is_paged] => [is_admin] => [is_attachment] => [is_singular] => 1 [is_robots] => [is_favicon] => [is_posts_page] => [is_post_type_archive] => [query_vars_hash:WP_Query:private] => 4081f3ef33d8fcbb0c5f4858ef911524 [query_vars_changed:WP_Query:private] => [thumbnails_cached] => [allow_query_attachment_by_filename:protected] => [stopwords:WP_Query:private] => [compat_fields:WP_Query:private] => Array ( [0] => query_vars_hash [1] => query_vars_changed ) [compat_methods:WP_Query:private] => Array ( [0] => init_query_flags [1] => parse_tax_query ) )
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Case Study

How Fourtold Stays Ahead of the Political Conversation with Quorum

Siobhan Pitcher
Nov 30, 2021
How Fourtold Stays Ahead of the Political Conversation with Quorum

Challenge: How to Efficiently Map the Conversation Across Different Policy Sectors

As an integrated public affairs and communications consultancy, Fourtold’s Brussels office recognises the importance of accurate and up-to-date stakeholder mapping and political intelligence. With clients present in several sectors such as digital, sustainability, health, and agriculture, it is essential that Fourtold keeps a pulse on the policy landscape — particularly identifying the stakeholders that matter to their clients and tracking their views on relevant issues.

In its early days, Fourtold mapped stakeholders and tracked political intelligence manually, pulling lots of different sources into databases. This was a time-consuming process — requiring team members to compare and contrast various sources and sift through EU officials’ communications one by one. As their client roster grew, Fourtold needed a better way to track political conversations, consistent with the firm’s ambition to constantly improve service through innovation.

“The key challenge was the amount of time it took to identify and monitor stakeholders,” said Kevin Butler, Senior Consultant at Fourtold. “Our business has been growing rapidly, and to help scale-up we needed to find a way to keep our mapping up to date, and collaborate across more people in the team. This was critical to delivering the high level of service our clients are used to and expect.”

Solution: Comprehensive Social Media Monitoring and EU Official Contact Information Combined in a Tool Tailor-Made for Public Affairs

Fourtold turned to Quorum European Union: public affairs software that helps you work smarter and move faster when mapping the policy landscape. Combining an aggregated database of publicly available information for over 40,000 EU officials and staff, along with social media monitoring and dialogue tracking, Quorum enables users to track real-time updates on their key issues — all in a matter of clicks.

“When we got Quorum, the main purpose was to map out the key stakeholders across a variety of sectors, different files and different debates — trying to identify the main speakers and themes,” said Butler. “So it was fantastic that we could filter between social [media] — like Twitter responses, Facebook responses and posts — and then compare that to parliamentary debates and parliamentary questions.”

By leveraging Quorum’s data, Fourtold could navigate the political conversation faster and in more detail than ever before — and with a degree of accuracy that is difficult to replicate in manual research.

“If you’re searching the entire European Parliament for stakeholders [discussing your topics of interest], you can find out who they are within two minutes [using Quorum] they are all there,” Butler added. “It makes a big job much simpler.”

So what was the stand-out feature for Fourtold? The ability to set up custom, real-time alerts based on advanced keyword searching on topics that matter to their clients. This helps Fourtold to stay on top of priority issues as they unfold which, in turn, enables them to deliver timely, data-backed insights to their clients.

“We have a number of alerts set up across different sectors for our clients. When an MEP speaks about a certain topic that we have flagged, we will get an immediate email,” said Butler. “This is really useful to provide time-sensitive updates to our clients.”

Impact: Leveraging Actionable Data Insights to Drive Growth in a Fast-Moving Policy Landscape

Harnessing Quorum’s stakeholder mapping capabilities has allowed the Fourtold Brussels team to work smarter and move faster across the board, supporting the consultancy’s growth.

“[Having] a tool that was able to break [the policy landscape] down a bit easier for us, in a kind of digestible format using the alert system, was something that helped us cover more sectors,” Butler said.

As a result, the team now spends less time seeking out the information they need — instead, Quorum delivers the key insights at a glance. This empowers Fourtold to move away from manual research and to dedicate more time to what matters: developing strategic recommendations for their clients.

“The main reason why we have Quorum — and why we have recently renewed with Quorum — is because it is incredibly useful in terms of delivering data-backed results for clients,” Butler said.“Quorum allows us to keep track of things at a speed where you’re able to react instantly — helping ensure we can deliver a great service that concentrates on the value-add our people bring to the table.”

Learn why public affairs professionals use Quorum to work smarter and move faster