Wonk Nation’s first Product Office Hours brought together grassroots advocacy professionals and the Quorum team for an open conversation about what’s working, what’s missing, and what’s next. From AI to advocacy maps, this wasn’t your average feature update—these were real questions from real users about Quorum Grassroots, with a strong focus on functionality, strategy, and what’s coming next.
Here are 6 takeaways we heard:
1. AI Is Top of Mind (And the Team Is Listening)
Customers are eager to explore how AI can support advocacy—from automating brief creation to simplifying complex data visualization.
The focus wasn’t just on emerging tech—it was on practical ways to reduce manual work, such as:
- Turning raw data into graphics (like bar charts for legislative briefs)
- Automating parts of content creation
- Helping process and organize information more efficiently
Quorum is continuing to invest in Quorum Copilot to help advocacy professionals automate routine work, move faster, and—soon—support even more of the campaign workflow. See how Copilot works.
2. A Smarter Way to Share Stories
Storytelling remains one of the most powerful tools in advocacy—but customers want more control over how those stories are organized and shared.
Customers shared how they currently gather advocate stories using Quorum’s campaign tools and raised thoughtful questions about how those stories can work harder.
What they asked for:
- A video hub to compile and display personal stories in one place
- The ability to group stories by campaign, not just a single, running list
- Options for sending videos to lawmakers via customizable, trackable links
- Tools to create “supercuts”—stitching multiple stories together to amplify collective impact
The conversation underscored a clear theme: stories are essential, but without the right infrastructure, they’re harder to scale. The product team is already exploring ways to make story-driven campaigns more organized, more actionable, and easier to share—based on feedback just like this.
3. Customers Want Action Data Broken Down by District
Advocacy professionals are looking for better ways to personalize their outreach and fill strategic gaps—and that starts with understanding exactly where action is (and isn’t) happening.
While Quorum already captures geographic data on advocate actions, customers shared that it’s difficult to act on that information without a clearer view. As one attendee put it, “Right now it’s easy to see where people have taken action—not where they haven’t.”
Key asks from the group included:
- A district-level heat map showing participation by geography and action type
- Tools to identify cold spots—areas with low or no activity
- Easier ways to translate that data into targeting strategies, especially for campaigns that rely on localized storytelling or coordinated outreach
The product team previewed a prototype of a live campaign map to spark feedback on how these insights could be surfaced more intuitively. The goal: make it easier to see where you’re gaining traction, where you’re not, and how to personalize your approach accordingly.
4. Interactive Campaigns Make Personalization Easier
As teams look for ways to make advocacy messaging feel more authentic, interactive campaigns have stood out as a favorite—helping advocates add a personal touch without adding friction. The result: messages that feel more genuine and are more likely to resonate with lawmakers.
Dan Affourtit, Quorum’s Grassroots Product Manager, shared that interactive campaigns are designed to move beyond one-click form letters. Most advocates simply hit “send”—but with a couple of quick prompts, like “Why does this issue matter to you?” or a dropdown of personal experiences, messages can be easily customized without requiring advocates to write from scratch.
That small shift helps differentiate constituent messages, making them more likely to reach lawmakers and avoid filtering systems that group identical emails.
An updated version of interactive campaigns is on the way, with added flexibility to streamline personalization at scale. It’s designed to build on what customers already value: messages that are impactful and easy to send.
5. Tracking Offline Actions Should Be Easier (And More Precise)
Grassroots engagement doesn’t stop at digital actions—and customers want better tools to log in-person participation, like town halls, fundraisers, or Zoom events.
Right now, many teams track this activity manually, often outside of Quorum. While the “Add Action” feature has made it easier to assign points to individual advocates, customers highlighted that it still lacks key functionality—especially when dealing with larger groups or needing to add context.
What customers asked for:
- The ability to add descriptions when logging custom actions (e.g., what the advocate did and why they earned points)
- A faster way to apply actions to multiple advocates, instead of entering them one by one
- Bulk upload support for creating new custom actions tied to campaigns, including fields for point values and action details
As a workaround, the group discussed using Quorum’s bulk upload template to update existing actions in large batches. While it doesn’t yet support creating new actions from scratch, it offers a more efficient path when managing known contacts and campaigns.
The feedback was clear: teams need flexible tools that reflect the full scope of their advocacy—digital and offline—and make recognition and reporting seamless. The product team will be keeping this feedback in mind as they build out the roadmap and look for ways to better support all aspects of your advocacy strategy.
6. PAC + Grassroots: A Smarter Ecosystem
As some customers begin to upgrade their Quorum PAC tools, many are already thinking ahead: how can giving and advocacy work more seamlessly together?
During Office Hours, one attendee asked whether PAC and Grassroots could be connected into a single experience—where a supporter might donate to a PAC and take an advocacy action in one flow.
Dan shared that while PAC and Grassroots data now live within the same ecosystem, contributions and advocacy actions are still handled separately. Right now, teams can use redirect-based workarounds—for example, sending someone to a donation page after they complete an action.
Whether deeper integration is possible depends on your PAC’s structure. Teams should consider whether supporter data (like email addresses) is consistent across both programs, and how that information needs to connect.
For now, the goal is to ensure PAC and Grassroots programs operate smoothly side by side, with flexibility to evolve based on customer needs and use cases.
What Comes Next
These conversations are more than product feedback—they’re a reflection of how advocacy is evolving. From smarter storytelling to integrated engagement strategies, customers are shaping what comes next. As the Quorum team continues to build, your ideas and use cases will remain front and center.
Want to keep the conversation going? Join Wonk Nation to connect with peers, share feedback, and get early insights into what we’re building next.