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[post_content] => September in Brussels always signals the return of the Brussels Bubble, with policy professionals (re)descending upon the Belgian capital in their droves. But this year, it also signified the return of the in-person conference season — and we at Quorum were excited to get back into it!
We were proud sponsors of this year’s Brussels Forum, organised by the European office of the Public Affairs Council. The day’s panel sessions served as an important pulse check on the current state of EU affairs — and we uncovered three major trends from the conversations.
Get the scoop below.
1. Public Affairs Has a Non-Negotiable Seat at the Decision Makers’ Table
The COVID-19 crisis laid bare the importance of the public affairs function as teams helped their organisations to navigate the challenges of national lockdowns, disrupted supply chains, and an uncertain future.
This has cemented the status of public affairs teams as key advisory entities to senior leadership and internal business functions. And this role is not limited to areas traditionally associated with public affairs, such as providing counsel on engagement strategies, but rather has taken on a broader scope to cover investment decisions and more.
The message is clear: the public affairs function now has a non-negotiable seat at the top decision makers’ table.
2. Broad Strategic Alliances Are More Important Than Ever
European policymakers have turned their attention towards topics such as energy and sustainability, both of which impact a wide range of sectors and organisations. As such, there is a vastly increased number of stakeholders active on similar issues — so organisations need to form broad alliances from across the value chain to cut through the noise and achieve public affairs goals.
This is especially important for intelligence-gathering. By working together with other stakeholders, such as NGOs and think tanks, organisations can gain access to an early detection system for upcoming policy trends — which helps them get prepared long before the Commission presents a legislative proposal.
3. The EU Is Not the Only Trendsetter…
We know that the EU is well established as a legislative trendsetter, with regions around the world looking to Brussels for indications of policies that are likely to be replicated locally. A notable example is the adoption of data privacy legislation in certain states in the US after Europe introduced GDPR.
But trends have a habit of flowing both ways. European organisations are increasingly looking at their transatlantic counterparts for guidance on creating and implementing diversity, equity, and inclusion policies — and European citizens now expect major brands and corporations to speak out on key social justice issues. These are important factors that public affairs teams need to take into account when devising strategies and planning external communication.
See You Soon!
With the return of in-person conferences, Quorum is looking forward to diving back into the Brussels event scene. Keep an eye out for us — we’ll be pleased to meet you!
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[post_content] => September in Brussels always signals the return of the Brussels Bubble, with policy professionals (re)descending upon the Belgian capital in their droves. But this year, it also signified the return of the in-person conference season — and we at Quorum were excited to get back into it!
We were proud sponsors of this year’s Brussels Forum, organised by the European office of the Public Affairs Council. The day’s panel sessions served as an important pulse check on the current state of EU affairs — and we uncovered three major trends from the conversations.
Get the scoop below.
1. Public Affairs Has a Non-Negotiable Seat at the Decision Makers’ Table
The COVID-19 crisis laid bare the importance of the public affairs function as teams helped their organisations to navigate the challenges of national lockdowns, disrupted supply chains, and an uncertain future.
This has cemented the status of public affairs teams as key advisory entities to senior leadership and internal business functions. And this role is not limited to areas traditionally associated with public affairs, such as providing counsel on engagement strategies, but rather has taken on a broader scope to cover investment decisions and more.
The message is clear: the public affairs function now has a non-negotiable seat at the top decision makers’ table.
2. Broad Strategic Alliances Are More Important Than Ever
European policymakers have turned their attention towards topics such as energy and sustainability, both of which impact a wide range of sectors and organisations. As such, there is a vastly increased number of stakeholders active on similar issues — so organisations need to form broad alliances from across the value chain to cut through the noise and achieve public affairs goals.
This is especially important for intelligence-gathering. By working together with other stakeholders, such as NGOs and think tanks, organisations can gain access to an early detection system for upcoming policy trends — which helps them get prepared long before the Commission presents a legislative proposal.
3. The EU Is Not the Only Trendsetter…
We know that the EU is well established as a legislative trendsetter, with regions around the world looking to Brussels for indications of policies that are likely to be replicated locally. A notable example is the adoption of data privacy legislation in certain states in the US after Europe introduced GDPR.
But trends have a habit of flowing both ways. European organisations are increasingly looking at their transatlantic counterparts for guidance on creating and implementing diversity, equity, and inclusion policies — and European citizens now expect major brands and corporations to speak out on key social justice issues. These are important factors that public affairs teams need to take into account when devising strategies and planning external communication.
See You Soon!
With the return of in-person conferences, Quorum is looking forward to diving back into the Brussels event scene. Keep an eye out for us — we’ll be pleased to meet you!
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[post_content] => September in Brussels always signals the return of the Brussels Bubble, with policy professionals (re)descending upon the Belgian capital in their droves. But this year, it also signified the return of the in-person conference season — and we at Quorum were excited to get back into it!
We were proud sponsors of this year’s Brussels Forum, organised by the European office of the Public Affairs Council. The day’s panel sessions served as an important pulse check on the current state of EU affairs — and we uncovered three major trends from the conversations.
Get the scoop below.
1. Public Affairs Has a Non-Negotiable Seat at the Decision Makers’ Table
The COVID-19 crisis laid bare the importance of the public affairs function as teams helped their organisations to navigate the challenges of national lockdowns, disrupted supply chains, and an uncertain future.
This has cemented the status of public affairs teams as key advisory entities to senior leadership and internal business functions. And this role is not limited to areas traditionally associated with public affairs, such as providing counsel on engagement strategies, but rather has taken on a broader scope to cover investment decisions and more.
The message is clear: the public affairs function now has a non-negotiable seat at the top decision makers’ table.
2. Broad Strategic Alliances Are More Important Than Ever
European policymakers have turned their attention towards topics such as energy and sustainability, both of which impact a wide range of sectors and organisations. As such, there is a vastly increased number of stakeholders active on similar issues — so organisations need to form broad alliances from across the value chain to cut through the noise and achieve public affairs goals.
This is especially important for intelligence-gathering. By working together with other stakeholders, such as NGOs and think tanks, organisations can gain access to an early detection system for upcoming policy trends — which helps them get prepared long before the Commission presents a legislative proposal.
3. The EU Is Not the Only Trendsetter…
We know that the EU is well established as a legislative trendsetter, with regions around the world looking to Brussels for indications of policies that are likely to be replicated locally. A notable example is the adoption of data privacy legislation in certain states in the US after Europe introduced GDPR.
But trends have a habit of flowing both ways. European organisations are increasingly looking at their transatlantic counterparts for guidance on creating and implementing diversity, equity, and inclusion policies — and European citizens now expect major brands and corporations to speak out on key social justice issues. These are important factors that public affairs teams need to take into account when devising strategies and planning external communication.
See You Soon!
With the return of in-person conferences, Quorum is looking forward to diving back into the Brussels event scene. Keep an eye out for us — we’ll be pleased to meet you!
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Blog
Three Major Trends in EU Affairs: Top Tips from the Brussels Forum
September in Brussels always signals the return of the Brussels Bubble, with policy professionals (re)descending upon the Belgian capital in their droves. But this year, it also signified the return of the in-person conference season — and we at Quorum were excited to get back into it!
We were proud sponsors of this year’s Brussels Forum, organised by the European office of the Public Affairs Council. The day’s panel sessions served as an important pulse check on the current state of EU affairs — and we uncovered three major trends from the conversations.
Get the scoop below.
1. Public Affairs Has a Non-Negotiable Seat at the Decision Makers’ Table
The COVID-19 crisis laid bare the importance of the public affairs function as teams helped their organisations to navigate the challenges of national lockdowns, disrupted supply chains, and an uncertain future.
This has cemented the status of public affairs teams as key advisory entities to senior leadership and internal business functions. And this role is not limited to areas traditionally associated with public affairs, such as providing counsel on engagement strategies, but rather has taken on a broader scope to cover investment decisions and more.
The message is clear: the public affairs function now has a non-negotiable seat at the top decision makers’ table.
2. Broad Strategic Alliances Are More Important Than Ever
European policymakers have turned their attention towards topics such as energy and sustainability, both of which impact a wide range of sectors and organisations. As such, there is a vastly increased number of stakeholders active on similar issues — so organisations need to form broad alliances from across the value chain to cut through the noise and achieve public affairs goals.
This is especially important for intelligence-gathering. By working together with other stakeholders, such as NGOs and think tanks, organisations can gain access to an early detection system for upcoming policy trends — which helps them get prepared long before the Commission presents a legislative proposal.
3. The EU Is Not the Only Trendsetter…
We know that the EU is well established as a legislative trendsetter, with regions around the world looking to Brussels for indications of policies that are likely to be replicated locally. A notable example is the adoption of data privacy legislation in certain states in the US after Europe introduced GDPR.
But trends have a habit of flowing both ways. European organisations are increasingly looking at their transatlantic counterparts for guidance on creating and implementing diversity, equity, and inclusion policies — and European citizens now expect major brands and corporations to speak out on key social justice issues. These are important factors that public affairs teams need to take into account when devising strategies and planning external communication.
See You Soon!
With the return of in-person conferences, Quorum is looking forward to diving back into the Brussels event scene. Keep an eye out for us — we’ll be pleased to meet you!
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