Why Video Testimonials Matter Now More Than Ever
Personal stories are among the most effective tools for influencing decision-makers. Advocacy professionals know that while facts and figures are important, what truly moves people—and policy—is hearing directly from those affected by an issue.
Video testimonials offer a powerful, scalable way to deliver those stories. They humanize complex issues, create emotional connections, and help lawmakers and stakeholders see the people behind the policies. That’s why Quorum recently launched a video messages tool inside Quorum Grassroots, making it easier than ever for organizations to collect, manage, and amplify authentic voices from their supporters.
If you want to elevate your grassroots strategy, it’s time to let your advocates do the talking — on camera.
Why Video Testimonial Campaigns Work
They Humanize Policy
Video adds a layer of authenticity that even the best-written letter can’t match. As panelists in a recent Quorum webinar shared, advocacy stories are consistently cited by congressional staffers as one of the most persuasive forms of outreach—especially when tied to a constituent in the lawmaker’s district.
They’re Memorable
Viewers retain 95% of a video’s message compared to just 10% from text. In a media environment flooded with emails and static content, video stands out.
They Deepen Advocate Engagement
Supporters feel more connected to a cause when they share their story. It’s not just about clicking a button — it’s about becoming a face and voice for a movement. This deeper level of participation also helps identify potential grasstops champions for future advocacy efforts.
How to Collect Great Testimonial Videos
Start with the Right Advocates
Use Quorum’s segmentation tools to find supporters who live in key districts, have a direct connection to your issue, and are already engaged with your work.
Make It Easy and Comfortable
Provide a video guide or checklist: suggest quiet environments, good lighting, and a clear, compelling message. Show examples of what a strong testimonial looks like to reduce stage fright.
Combine with In-Person Events
Use Hill Days, conferences, or meetings as an opportunity to record video stories on-site. This approach builds trust and can generate high-quality content in a short amount of time.
Offer Flexible Submission Options
Not every advocate is comfortable on camera or tech-savvy. Supplement video campaigns with interviews, written stories, or call-in options. Know your audience and meet them where they are.
Using Video Testimonials to Influence Lawmakers
Embed videos in emails, social posts, legislative meetings, or regulatory comment campaigns. Personal stories become even more effective when paired with explainers or infographics.
Match the Story to the Audience
With Quorum’s custom official targeting, send videos from constituents directly to the lawmakers making decisions. The more localized the story, the greater the impact.
Amplify with Paid Media
Combine video testimonials with paid campaigns to reach lawmakers and their networks. Use programmatic ads, CTV, YouTube pre-roll, or promote social media to ensure the message breaks through.
💡Pro Tip: Want to dive deeper into paid strategies? Watch this webinar for expert insights on using advertising to amplify your grassroots advocacy.
Track, Organize, and Repurpose
Use Quorum’s reporting tools to monitor which videos are submitted, approved, and performing well. Reuse videos for future campaigns, create montages, or extract quotes for social graphics and blog content.
Best Practices for Editing and Publishing Advocacy Videos
- Keep edits minimal: trim for clarity but preserve authenticity.
- Include a clear call to action: what do you want the viewer to do next?
- Prepare advocates for visibility: let them know their story may appear online or be seen by lawmakers.
- Plan for moderation: prepare pre-drafted responses for any negative comments on public posts.
Let Your Supporters Be Your Best Spokespeople
When it comes to advocacy, authenticity wins. Video testimonials bring issues to life, giving policymakers a reason to act and supporters a meaningful way to engage.
With Quorum Grassroot’s video message feature and integrated grassroots tools, your organization can build a story-driven campaign that cuts through the noise, builds community, and drives results.
Let your advocates do the talking. You might be surprised how far their stories can go.
Quorum’s Video Messages: A New Way to Tell Your Story
With Quorum’s video message feature, supporters can record and submit personal stories directly from an advocacy campaign page. Here’s how it works:
- Create a “Share Your Story” campaign.
- Enable video collection in campaign settings.
- Supporters upload video testimonials directly from their devices.
- Admins review, approve, and repurpose these videos in meetings, social media, or broader campaigns.
The result: a steady stream of compelling, authentic video stories that drive impact.
You can also combine Quorum’s video collection with paid advertising campaigns, targeting lawmakers, their staff, and key audiences through social platforms and streaming services.