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Blog

How to Streamline Your Team’s Advocacy Efforts Across Europe

Siobhan Pitcher
Sep 24, 2021
How to Streamline Your Team’s Advocacy Efforts Across Europe

Engaging with officials — at both Member State and European Union level — is a decisive factor when it comes to moving the needle on your priority legislative files, such as Fit for 55 or the Digital Markets Act. With public affairs teams dispersed across geographies, how can you ensure that colleagues remain aligned while avoiding unnecessary overlaps in activities?

Using Quorum European Union and Quorum International, it’s easier than ever to maximise the value of your interactions with officials in Brussels and in key Member States. Learn how to harness the capabilities of digital advocacy tools using our recommended Prepare-Activate-Evaluate approach.

Prepare: Map Who and What Matters

Solid preparation comes down to two crucial aspects:

  • Identifying the most impactful policymakers to engage with at each level
  • Mapping the political conversation on topics relevant to your aims.

 

Identify Impactful Policymakers

By combining Quorum European Union and International, it’s a matter of clicks to identify the officials to keep on your radar. You have access to comprehensive, pre-loaded databases populated with officials and staff for the EU — including the European Commission, Parliament, Council and the Permanent Representations — as well as policymakers in key Member States. With this vital information available all in one place, there’s no need to spend time searching for contact details: you’re empowered to work smarter and move faster on developing your strategies.

Mapping the Political Conversation

Complement the pre-loaded contact database with a detailed landscape analysis of the political conversation around your priority topics. By mapping the themes that are resonating in the policy sphere, both in the Brussels Bubble and in Member States, you gain crucial insights to bolster your engagement strategy at each level. Thanks to Quorum’s advanced keyword searching across social media, you can examine your immediate policy space, as well as what elected representatives are saying on any topic in real-time.

Take landscape analysis to the next level by setting up real-time alerts from Quorum. Stay ahead of fast-moving political developments by receiving notifications whenever your keywords appear in an official’s social media post or in documents from the EU institutions.

Activate: Log Insights As You Go

Having secured your key strategic insights, you can move your engagement campaign out of the starting block. From the outset, keep a centralised record of your team’s interactions with officials in the Member States and at EU level. Over time, this will provide an overview of activities which allows you to keep tabs on regional movement and ensures alignment between colleagues, regardless of geographical location.

Quorum’s meeting tracking system provides a one-stop-shop to log all interactions with officials, ranging from meetings to webinars attended. Add value for your team by including custom fields, such as issue topics discussed, and explanatory notes to summarise the discussion. With the ability to tag colleagues to share important updates, you can easily keep teams in the loop.

Evaluate: Visualise Your Wins

Define a regular cadence to check in on your engagement efforts — this might be monthly or quarterly. By intentionally carving out touchpoints to measure your achievements in Brussels and in Member States, you keep a pulse on areas of success and improvements to make.

Quorum’s auto-updating Dashboards help you to work faster when evaluating your efforts. Visualise the information stored in your meeting notes to see, for example, how many meetings were held and where — or how issue topics discussed with key officials shifted over time. With a tangible view of how you are changing the game, both in the EU and across Member States, you can easily identify best practices in specific engagements in order to apply those learnings across the wider team.

Learn more about Quorum

To see how Quorum can support your engagement with officials