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WP_Query Object ( [query] => Array ( [name] => quorum-grassroots-updates-drive-more-impact-with-real-stories-from-real-people [post_type] => resources [resource-type] => blog ) [query_vars] => Array ( [name] => quorum-grassroots-updates-drive-more-impact-with-real-stories-from-real-people [post_type] => resources [resource-type] => blog [error] => [m] => [p] => 0 [post_parent] => [subpost] => [subpost_id] => [attachment] => [attachment_id] => 0 [pagename] => [page_id] => 0 [second] => [minute] => [hour] => [day] => 0 [monthnum] => 0 [year] => 0 [w] => 0 [category_name] => [tag] => [cat] => [tag_id] => [author] => [author_name] => [feed] => [tb] => [paged] => 0 [meta_key] => [meta_value] => [preview] => [s] => [sentence] => [title] => [fields] => [menu_order] => [embed] => [category__in] => Array ( ) [category__not_in] => Array ( ) [category__and] => Array ( ) [post__in] => Array ( ) [post__not_in] => Array ( ) [post_name__in] => Array ( ) [tag__in] => Array ( ) [tag__not_in] => Array ( ) [tag__and] => Array ( ) [tag_slug__in] => Array ( ) [tag_slug__and] => Array ( ) [post_parent__in] => Array ( ) [post_parent__not_in] => Array ( ) [author__in] => Array ( ) [author__not_in] => Array ( ) [search_columns] => Array ( ) [ignore_sticky_posts] => [suppress_filters] => [cache_results] => 1 [update_post_term_cache] => 1 [update_menu_item_cache] => [lazy_load_term_meta] => 1 [update_post_meta_cache] => 1 [posts_per_page] => 10 [nopaging] => [comments_per_page] => 50 [no_found_rows] => [order] => DESC ) [tax_query] => [meta_query] => WP_Meta_Query Object ( [queries] => Array ( ) [relation] => [meta_table] => [meta_id_column] => [primary_table] => [primary_id_column] => [table_aliases:protected] => Array ( ) [clauses:protected] => Array ( ) [has_or_relation:protected] => ) [date_query] => [queried_object] => WP_Post Object ( [ID] => 15527 [post_author] => 21 [post_date] => 2025-02-03 12:07:26 [post_date_gmt] => 2025-02-03 17:07:26 [post_content] => Advocacy is most effective when it’s personal. Whether you’re engaging with lawmakers, mobilizing supporters, or influencing regulations, real stories drive real impact. That’s why Quorum Grassroots is introducing new features to make it easier for you to share stories and drive impact. With video messages, interactive campaigns, custom official targeting, and expanded regulatory advocacy, Quorum Grassroots makes it easier than ever to connect advocates with key decision-makers in meaningful ways. Continue reading to learn how these new features can enhance your advocacy efforts and drive more impact.

The Power of Personal Storytelling in Advocacy

Advocacy campaigns rely on compelling narratives to persuade decision-makers. Research shows that people are more likely to remember personal stories over statistics, making first-person testimonials a crucial advocacy tool. However, ensuring advocates are able to cut through the noise and share their stories can sometimes be a challenge. Many organizations struggle to gather authentic supporter voices at scale, and traditional outreach methods—emails, petitions, form letters—can sometimes lack the personal touch needed to make a lasting impact.

Introducing Video Messages: Make Your Advocacy More Personal

With video messages, supporters can record and submit personal testimonials through an organization’s grassroots website, making it easier than ever to collect and share authentic advocacy stories.

Why It Matters

  • Video is more memorable than text: Viewers retain 95% of a video’s message compared to just 10% from text.
  • Lawmakers connect with real people: Seeing and hearing from constituents can make advocacy more persuasive.
  • Advocates engage more deeply: Supporters feel more connected to a cause when they can share their own experiences.

How It Works

  1. Create a "Share Your Story" campaign in Quorum Grassroots.
  2. Enable video collection in campaign settings.
  3. Supporters record and submit their stories directly from their devices.
  4. Admins review and approve videos for use in meetings, social media, or broader campaigns.
📌 Example: A healthcare advocacy organization collects video testimonials from patients ahead of a state budget vote, showcasing real-life impact to lawmakers.

Personalized Messaging with Interactive Campaigns

Lawmakers receive thousands of emails, calls, and social media messages each year — or sometimes, in a single week! The most effective engagement feels personal, not automated.

That’s why Quorum now gives users access to interactive campaigns, which help organizations guide advocates in crafting compelling, unique messages while adhering to the organization’s key talking points.

Why It Matters

  • Personalized messages carry more weight: Lawmakers are more likely to engage with unique messages over form letters.
  • Advocates stay engaged: Interactive prompts make participation easier and more meaningful.
  • Your core message still gets shared: Supporters can personalize outreach while staying on message.

How It Works

  1. Create an interactive campaign in Quorum Grassroots.
  2. Define key message prompts for advocates to respond to.
  3. Advocates personalize their messages using guided storytelling.
  4. Messages are sent to legislators in a compelling, customized format.
📌 Example: A climate action group launches an interactive campaign where advocates share personal experiences with extreme weather and all make the same ultimate ask, making outreach to lawmakers more impactful.

Engage the Right Decision-Makers with Custom Official Targeting

Advocacy doesn’t stop at federal and state lawmakers. Many policy decisions happen at the local, regulatory, and organizational levels, making it critical to engage with the right stakeholders beyond traditional legislative databases. With custom official targeting, organizations can now reach key decision-makers who aren’t traditionally included in Quorum’s built-in database.

Why It Matters

  • Advocacy extends beyond Congress: Many critical decisions happen at local governments and multi-national NGOs.
  • Hyper-local engagement is possible: Organizations can now reach officials in small towns and cities not covered by public affairs data providers.
  • More precise targeting means greater impact: Ensure advocacy campaigns reach the right public figures, even if they aren’t elected officials.

How It Works

  1. Create a custom official record in Quorum Grassroots.
  2. Search for and select these officials when building advocacy campaigns.
  3. Send messages, track engagement, and report outcomes just as you would with any other campaign.
📌 Example: A disability rights organization targets state Medicaid directors to ensure advocates can reach the policymakers shaping healthcare access in their state.

Influence Regulatory Decisions with Additional Docket Connections

Many advocacy campaigns focus on legislation, but regulatory policies shape critical decisions long after laws are passed. Now Quorum Grassroots is expanding users’ ability to engage in regulatory advocacy by allowing organizations to connect regulatory comment campaigns to a wider range of agencies and rulemaking bodies.

Why It Matters

  • Regulatory advocacy is more accessible: Organizations can engage in rulemaking processes that impact their work, their members, and their advocates.
  • Advocates influence agency decisions directly: Supporters can comment on proposed regulations just as easily as they contact lawmakers.
  • Organizations expand their impact: Engage with niche agencies and regulatory bodies that were previously difficult to reach.

How It Works

  1. Create a regulatory advocacy campaign in Quorum Grassroots.
  2. Provide the custom webform link for the targeted regulatory docket.
  3. The Quorum Support team will configure the custom connection for you.
  4. Advocates submit their comments to the campaign on your grassroots website, which is connected to the docket.
  5. Track campaign engagement and impact with Quorum’s advanced reporting tools.
📌 Example: A consumer advocacy group enables supporters to submit comments on a California Department of Food and Agriculture proposal affecting food labeling regulations, ensuring public input shapes the final rule.

Maximizing Impact with Quorum Grassroots

With these new tools, advocacy campaigns become more personal, precise, and impactful. By combining video messages, interactive campaigns, custom official targeting, and expanded regulatory advocacy, organizations can reach decision-makers in more effective ways than ever before. [post_title] => Quorum Grassroots Updates: Drive More Impact with Real Stories from Real People [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => quorum-grassroots-updates-drive-more-impact-with-real-stories-from-real-people [to_ping] => [pinged] => [post_modified] => 2025-02-03 12:07:26 [post_modified_gmt] => 2025-02-03 17:07:26 [post_content_filtered] => [post_parent] => 0 [guid] => https://marketing-staging.quorum.us/?post_type=resources&p=15527 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw ) [queried_object_id] => 15527 [request] => SELECT wp_posts.* FROM wp_posts WHERE 1=1 AND wp_posts.post_name = 'quorum-grassroots-updates-drive-more-impact-with-real-stories-from-real-people' AND wp_posts.post_type = 'resources' ORDER BY wp_posts.post_date DESC [posts] => Array ( [0] => WP_Post Object ( [ID] => 15527 [post_author] => 21 [post_date] => 2025-02-03 12:07:26 [post_date_gmt] => 2025-02-03 17:07:26 [post_content] => Advocacy is most effective when it’s personal. Whether you’re engaging with lawmakers, mobilizing supporters, or influencing regulations, real stories drive real impact. That’s why Quorum Grassroots is introducing new features to make it easier for you to share stories and drive impact. With video messages, interactive campaigns, custom official targeting, and expanded regulatory advocacy, Quorum Grassroots makes it easier than ever to connect advocates with key decision-makers in meaningful ways. Continue reading to learn how these new features can enhance your advocacy efforts and drive more impact.

The Power of Personal Storytelling in Advocacy

Advocacy campaigns rely on compelling narratives to persuade decision-makers. Research shows that people are more likely to remember personal stories over statistics, making first-person testimonials a crucial advocacy tool. However, ensuring advocates are able to cut through the noise and share their stories can sometimes be a challenge. Many organizations struggle to gather authentic supporter voices at scale, and traditional outreach methods—emails, petitions, form letters—can sometimes lack the personal touch needed to make a lasting impact.

Introducing Video Messages: Make Your Advocacy More Personal

With video messages, supporters can record and submit personal testimonials through an organization’s grassroots website, making it easier than ever to collect and share authentic advocacy stories.

Why It Matters

  • Video is more memorable than text: Viewers retain 95% of a video’s message compared to just 10% from text.
  • Lawmakers connect with real people: Seeing and hearing from constituents can make advocacy more persuasive.
  • Advocates engage more deeply: Supporters feel more connected to a cause when they can share their own experiences.

How It Works

  1. Create a "Share Your Story" campaign in Quorum Grassroots.
  2. Enable video collection in campaign settings.
  3. Supporters record and submit their stories directly from their devices.
  4. Admins review and approve videos for use in meetings, social media, or broader campaigns.
📌 Example: A healthcare advocacy organization collects video testimonials from patients ahead of a state budget vote, showcasing real-life impact to lawmakers.

Personalized Messaging with Interactive Campaigns

Lawmakers receive thousands of emails, calls, and social media messages each year — or sometimes, in a single week! The most effective engagement feels personal, not automated.

That’s why Quorum now gives users access to interactive campaigns, which help organizations guide advocates in crafting compelling, unique messages while adhering to the organization’s key talking points.

Why It Matters

  • Personalized messages carry more weight: Lawmakers are more likely to engage with unique messages over form letters.
  • Advocates stay engaged: Interactive prompts make participation easier and more meaningful.
  • Your core message still gets shared: Supporters can personalize outreach while staying on message.

How It Works

  1. Create an interactive campaign in Quorum Grassroots.
  2. Define key message prompts for advocates to respond to.
  3. Advocates personalize their messages using guided storytelling.
  4. Messages are sent to legislators in a compelling, customized format.
📌 Example: A climate action group launches an interactive campaign where advocates share personal experiences with extreme weather and all make the same ultimate ask, making outreach to lawmakers more impactful.

Engage the Right Decision-Makers with Custom Official Targeting

Advocacy doesn’t stop at federal and state lawmakers. Many policy decisions happen at the local, regulatory, and organizational levels, making it critical to engage with the right stakeholders beyond traditional legislative databases. With custom official targeting, organizations can now reach key decision-makers who aren’t traditionally included in Quorum’s built-in database.

Why It Matters

  • Advocacy extends beyond Congress: Many critical decisions happen at local governments and multi-national NGOs.
  • Hyper-local engagement is possible: Organizations can now reach officials in small towns and cities not covered by public affairs data providers.
  • More precise targeting means greater impact: Ensure advocacy campaigns reach the right public figures, even if they aren’t elected officials.

How It Works

  1. Create a custom official record in Quorum Grassroots.
  2. Search for and select these officials when building advocacy campaigns.
  3. Send messages, track engagement, and report outcomes just as you would with any other campaign.
📌 Example: A disability rights organization targets state Medicaid directors to ensure advocates can reach the policymakers shaping healthcare access in their state.

Influence Regulatory Decisions with Additional Docket Connections

Many advocacy campaigns focus on legislation, but regulatory policies shape critical decisions long after laws are passed. Now Quorum Grassroots is expanding users’ ability to engage in regulatory advocacy by allowing organizations to connect regulatory comment campaigns to a wider range of agencies and rulemaking bodies.

Why It Matters

  • Regulatory advocacy is more accessible: Organizations can engage in rulemaking processes that impact their work, their members, and their advocates.
  • Advocates influence agency decisions directly: Supporters can comment on proposed regulations just as easily as they contact lawmakers.
  • Organizations expand their impact: Engage with niche agencies and regulatory bodies that were previously difficult to reach.

How It Works

  1. Create a regulatory advocacy campaign in Quorum Grassroots.
  2. Provide the custom webform link for the targeted regulatory docket.
  3. The Quorum Support team will configure the custom connection for you.
  4. Advocates submit their comments to the campaign on your grassroots website, which is connected to the docket.
  5. Track campaign engagement and impact with Quorum’s advanced reporting tools.
📌 Example: A consumer advocacy group enables supporters to submit comments on a California Department of Food and Agriculture proposal affecting food labeling regulations, ensuring public input shapes the final rule.

Maximizing Impact with Quorum Grassroots

With these new tools, advocacy campaigns become more personal, precise, and impactful. By combining video messages, interactive campaigns, custom official targeting, and expanded regulatory advocacy, organizations can reach decision-makers in more effective ways than ever before. [post_title] => Quorum Grassroots Updates: Drive More Impact with Real Stories from Real People [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => quorum-grassroots-updates-drive-more-impact-with-real-stories-from-real-people [to_ping] => [pinged] => [post_modified] => 2025-02-03 12:07:26 [post_modified_gmt] => 2025-02-03 17:07:26 [post_content_filtered] => [post_parent] => 0 [guid] => https://marketing-staging.quorum.us/?post_type=resources&p=15527 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [post_count] => 1 [current_post] => -1 [before_loop] => 1 [in_the_loop] => [post] => WP_Post Object ( [ID] => 15527 [post_author] => 21 [post_date] => 2025-02-03 12:07:26 [post_date_gmt] => 2025-02-03 17:07:26 [post_content] => Advocacy is most effective when it’s personal. Whether you’re engaging with lawmakers, mobilizing supporters, or influencing regulations, real stories drive real impact. That’s why Quorum Grassroots is introducing new features to make it easier for you to share stories and drive impact. With video messages, interactive campaigns, custom official targeting, and expanded regulatory advocacy, Quorum Grassroots makes it easier than ever to connect advocates with key decision-makers in meaningful ways. Continue reading to learn how these new features can enhance your advocacy efforts and drive more impact.

The Power of Personal Storytelling in Advocacy

Advocacy campaigns rely on compelling narratives to persuade decision-makers. Research shows that people are more likely to remember personal stories over statistics, making first-person testimonials a crucial advocacy tool. However, ensuring advocates are able to cut through the noise and share their stories can sometimes be a challenge. Many organizations struggle to gather authentic supporter voices at scale, and traditional outreach methods—emails, petitions, form letters—can sometimes lack the personal touch needed to make a lasting impact.

Introducing Video Messages: Make Your Advocacy More Personal

With video messages, supporters can record and submit personal testimonials through an organization’s grassroots website, making it easier than ever to collect and share authentic advocacy stories.

Why It Matters

  • Video is more memorable than text: Viewers retain 95% of a video’s message compared to just 10% from text.
  • Lawmakers connect with real people: Seeing and hearing from constituents can make advocacy more persuasive.
  • Advocates engage more deeply: Supporters feel more connected to a cause when they can share their own experiences.

How It Works

  1. Create a "Share Your Story" campaign in Quorum Grassroots.
  2. Enable video collection in campaign settings.
  3. Supporters record and submit their stories directly from their devices.
  4. Admins review and approve videos for use in meetings, social media, or broader campaigns.
📌 Example: A healthcare advocacy organization collects video testimonials from patients ahead of a state budget vote, showcasing real-life impact to lawmakers.

Personalized Messaging with Interactive Campaigns

Lawmakers receive thousands of emails, calls, and social media messages each year — or sometimes, in a single week! The most effective engagement feels personal, not automated.

That’s why Quorum now gives users access to interactive campaigns, which help organizations guide advocates in crafting compelling, unique messages while adhering to the organization’s key talking points.

Why It Matters

  • Personalized messages carry more weight: Lawmakers are more likely to engage with unique messages over form letters.
  • Advocates stay engaged: Interactive prompts make participation easier and more meaningful.
  • Your core message still gets shared: Supporters can personalize outreach while staying on message.

How It Works

  1. Create an interactive campaign in Quorum Grassroots.
  2. Define key message prompts for advocates to respond to.
  3. Advocates personalize their messages using guided storytelling.
  4. Messages are sent to legislators in a compelling, customized format.
📌 Example: A climate action group launches an interactive campaign where advocates share personal experiences with extreme weather and all make the same ultimate ask, making outreach to lawmakers more impactful.

Engage the Right Decision-Makers with Custom Official Targeting

Advocacy doesn’t stop at federal and state lawmakers. Many policy decisions happen at the local, regulatory, and organizational levels, making it critical to engage with the right stakeholders beyond traditional legislative databases. With custom official targeting, organizations can now reach key decision-makers who aren’t traditionally included in Quorum’s built-in database.

Why It Matters

  • Advocacy extends beyond Congress: Many critical decisions happen at local governments and multi-national NGOs.
  • Hyper-local engagement is possible: Organizations can now reach officials in small towns and cities not covered by public affairs data providers.
  • More precise targeting means greater impact: Ensure advocacy campaigns reach the right public figures, even if they aren’t elected officials.

How It Works

  1. Create a custom official record in Quorum Grassroots.
  2. Search for and select these officials when building advocacy campaigns.
  3. Send messages, track engagement, and report outcomes just as you would with any other campaign.
📌 Example: A disability rights organization targets state Medicaid directors to ensure advocates can reach the policymakers shaping healthcare access in their state.

Influence Regulatory Decisions with Additional Docket Connections

Many advocacy campaigns focus on legislation, but regulatory policies shape critical decisions long after laws are passed. Now Quorum Grassroots is expanding users’ ability to engage in regulatory advocacy by allowing organizations to connect regulatory comment campaigns to a wider range of agencies and rulemaking bodies.

Why It Matters

  • Regulatory advocacy is more accessible: Organizations can engage in rulemaking processes that impact their work, their members, and their advocates.
  • Advocates influence agency decisions directly: Supporters can comment on proposed regulations just as easily as they contact lawmakers.
  • Organizations expand their impact: Engage with niche agencies and regulatory bodies that were previously difficult to reach.

How It Works

  1. Create a regulatory advocacy campaign in Quorum Grassroots.
  2. Provide the custom webform link for the targeted regulatory docket.
  3. The Quorum Support team will configure the custom connection for you.
  4. Advocates submit their comments to the campaign on your grassroots website, which is connected to the docket.
  5. Track campaign engagement and impact with Quorum’s advanced reporting tools.
📌 Example: A consumer advocacy group enables supporters to submit comments on a California Department of Food and Agriculture proposal affecting food labeling regulations, ensuring public input shapes the final rule.

Maximizing Impact with Quorum Grassroots

With these new tools, advocacy campaigns become more personal, precise, and impactful. By combining video messages, interactive campaigns, custom official targeting, and expanded regulatory advocacy, organizations can reach decision-makers in more effective ways than ever before. [post_title] => Quorum Grassroots Updates: Drive More Impact with Real Stories from Real People [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => quorum-grassroots-updates-drive-more-impact-with-real-stories-from-real-people [to_ping] => [pinged] => [post_modified] => 2025-02-03 12:07:26 [post_modified_gmt] => 2025-02-03 17:07:26 [post_content_filtered] => [post_parent] => 0 [guid] => https://marketing-staging.quorum.us/?post_type=resources&p=15527 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw ) [comment_count] => 0 [current_comment] => -1 [found_posts] => 1 [max_num_pages] => 0 [max_num_comment_pages] => 0 [is_single] => 1 [is_preview] => [is_page] => [is_archive] => [is_date] => [is_year] => [is_month] => [is_day] => [is_time] => [is_author] => [is_category] => [is_tag] => [is_tax] => [is_search] => [is_feed] => [is_comment_feed] => [is_trackback] => [is_home] => [is_privacy_policy] => [is_404] => [is_embed] => [is_paged] => [is_admin] => [is_attachment] => [is_singular] => 1 [is_robots] => [is_favicon] => [is_posts_page] => [is_post_type_archive] => [query_vars_hash:WP_Query:private] => 295298c146cc48a6dda7c3f532c4677e [query_vars_changed:WP_Query:private] => [thumbnails_cached] => [allow_query_attachment_by_filename:protected] => [stopwords:WP_Query:private] => [compat_fields:WP_Query:private] => Array ( [0] => query_vars_hash [1] => query_vars_changed ) [compat_methods:WP_Query:private] => Array ( [0] => init_query_flags [1] => parse_tax_query ) )
!!! 15527
Blog

Quorum Grassroots Updates: Drive More Impact with Real Stories from Real People

Quorum Grassroots Updates: Drive More Impact with Real Stories from Real People

Advocacy is most effective when it’s personal. Whether you’re engaging with lawmakers, mobilizing supporters, or influencing regulations, real stories drive real impact. That’s why Quorum Grassroots is introducing new features to make it easier for you to share stories and drive impact.

With video messages, interactive campaigns, custom official targeting, and expanded regulatory advocacy, Quorum Grassroots makes it easier than ever to connect advocates with key decision-makers in meaningful ways.

Continue reading to learn how these new features can enhance your advocacy efforts and drive more impact.

The Power of Personal Storytelling in Advocacy

Advocacy campaigns rely on compelling narratives to persuade decision-makers. Research shows that people are more likely to remember personal stories over statistics, making first-person testimonials a crucial advocacy tool.

However, ensuring advocates are able to cut through the noise and share their stories can sometimes be a challenge. Many organizations struggle to gather authentic supporter voices at scale, and traditional outreach methods—emails, petitions, form letters—can sometimes lack the personal touch needed to make a lasting impact.

Introducing Video Messages: Make Your Advocacy More Personal

With video messages, supporters can record and submit personal testimonials through an organization’s grassroots website, making it easier than ever to collect and share authentic advocacy stories.

Why It Matters

  • Video is more memorable than text: Viewers retain 95% of a video’s message compared to just 10% from text.
  • Lawmakers connect with real people: Seeing and hearing from constituents can make advocacy more persuasive.
  • Advocates engage more deeply: Supporters feel more connected to a cause when they can share their own experiences.

How It Works

  1. Create a “Share Your Story” campaign in Quorum Grassroots.
  2. Enable video collection in campaign settings.
  3. Supporters record and submit their stories directly from their devices.
  4. Admins review and approve videos for use in meetings, social media, or broader campaigns.

📌 Example: A healthcare advocacy organization collects video testimonials from patients ahead of a state budget vote, showcasing real-life impact to lawmakers.

Personalized Messaging with Interactive Campaigns

Lawmakers receive thousands of emails, calls, and social media messages each year — or sometimes, in a single week! The most effective engagement feels personal, not automated.

That’s why Quorum now gives users access to interactive campaigns, which help organizations guide advocates in crafting compelling, unique messages while adhering to the organization’s key talking points.

Why It Matters

  • Personalized messages carry more weight: Lawmakers are more likely to engage with unique messages over form letters.
  • Advocates stay engaged: Interactive prompts make participation easier and more meaningful.
  • Your core message still gets shared: Supporters can personalize outreach while staying on message.

How It Works

  1. Create an interactive campaign in Quorum Grassroots.
  2. Define key message prompts for advocates to respond to.
  3. Advocates personalize their messages using guided storytelling.
  4. Messages are sent to legislators in a compelling, customized format.

📌 Example: A climate action group launches an interactive campaign where advocates share personal experiences with extreme weather and all make the same ultimate ask, making outreach to lawmakers more impactful.

Engage the Right Decision-Makers with Custom Official Targeting

Advocacy doesn’t stop at federal and state lawmakers. Many policy decisions happen at the local, regulatory, and organizational levels, making it critical to engage with the right stakeholders beyond traditional legislative databases.

With custom official targeting, organizations can now reach key decision-makers who aren’t traditionally included in Quorum’s built-in database.

Why It Matters

  • Advocacy extends beyond Congress: Many critical decisions happen at local governments and multi-national NGOs.
  • Hyper-local engagement is possible: Organizations can now reach officials in small towns and cities not covered by public affairs data providers.
  • More precise targeting means greater impact: Ensure advocacy campaigns reach the right public figures, even if they aren’t elected officials.

How It Works

  1. Create a custom official record in Quorum Grassroots.
  2. Search for and select these officials when building advocacy campaigns.
  3. Send messages, track engagement, and report outcomes just as you would with any other campaign.

📌 Example: A disability rights organization targets state Medicaid directors to ensure advocates can reach the policymakers shaping healthcare access in their state.

Influence Regulatory Decisions with Additional Docket Connections

Many advocacy campaigns focus on legislation, but regulatory policies shape critical decisions long after laws are passed. Now Quorum Grassroots is expanding users’ ability to engage in regulatory advocacy by allowing organizations to connect regulatory comment campaigns to a wider range of agencies and rulemaking bodies.

Why It Matters

  • Regulatory advocacy is more accessible: Organizations can engage in rulemaking processes that impact their work, their members, and their advocates.
  • Advocates influence agency decisions directly: Supporters can comment on proposed regulations just as easily as they contact lawmakers.
  • Organizations expand their impact: Engage with niche agencies and regulatory bodies that were previously difficult to reach.

How It Works

  1. Create a regulatory advocacy campaign in Quorum Grassroots.
  2. Provide the custom webform link for the targeted regulatory docket.
  3. The Quorum Support team will configure the custom connection for you.
  4. Advocates submit their comments to the campaign on your grassroots website, which is connected to the docket.
  5. Track campaign engagement and impact with Quorum’s advanced reporting tools.

📌 Example: A consumer advocacy group enables supporters to submit comments on a California Department of Food and Agriculture proposal affecting food labeling regulations, ensuring public input shapes the final rule.

Maximizing Impact with Quorum Grassroots

With these new tools, advocacy campaigns become more personal, precise, and impactful. By combining video messages, interactive campaigns, custom official targeting, and expanded regulatory advocacy, organizations can reach decision-makers in more effective ways than ever before.