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[post_content] => Donald Trump’s return to the presidency and changes of power in Congress signal major shifts in legislative priorities and stakeholder dynamics. For government affairs professionals, the three months after the election are critical to establishing momentum for the next six to eighteen months.
This playbook provides a checklist of initiatives that your teams — from lobbying to grassroots to operations — should consider during this pivotal period.
Phase 1: Post-Election Reset (Weeks 1–4)
Now that the dust has (somewhat) settled, it's time to clean up and prepare for the busy legislative sessions starting in January.
1. Remap Stakeholders
New faces in legislatures and leadership roles mean new opportunities and challenges. Use a
stakeholder mapping template to:
- Identify key players based on committee assignments and alignment with your issues.
- Categorize stakeholders into champions, neutrals, and detractors for issue-specific targeting.
- Incorporate geographic considerations, especially in districts affected by redistricting.
2. Update Alerts and Tracking Systems
Legislative sessions bring rapid changes. Refresh your tools to ensure your team is ready.
- Use Quorum’s AI search function to refine alerts and expand tracking criteria for policy and dialogue relevant to your organization.
- Archive outdated bills and clean up dashboards to create space for new priorities.
3. Set Up Strategic Media Consumption
From Trump’s cabinet picks to rumors of upcoming legislation, the weeks after the election include a lot of uncertainty. Keeping an ear to the ground can help your team paint the full picture.
4. Introduce Your Organization
First impressions matter, and yours will be better if you lead with an introduction rather than an ask. Craft a proactive outreach campaign to legislators and staffers:
- Highlight your organization’s contributions by sharing your organization’s impact data, such as the number of constituents in their district who are affected by your issue(s). Pro Tip: AI can help.
- Use newsletters or personalized emails to introduce your mission and key initiatives. Keep messages focused on community impact.
5. Engage Advocates for Grassroots and Grasstops
Advocates can often be fired up directly after an election. Many of them, just like you, have spent the last few weeks glued to the news, analyzing polling data, and cheering or fearing potential candidates. Use that energy to your advantage.
- Survey stakeholders and advocates to identify personal connections with legislators (e.g., shared alma maters or local affiliations).
- Develop tailored strategies for advocates to engage early, such as one-on-one meetings or district visits.
- Continue to engage with your supporters, even if you don’t have an ask. Share what you’re doing and how they can get involved, even if the actual dates are a few weeks or months in the future.
6. Evaluate PAC Performance and Plan Ahead
While the data is still fresh, assess the effectiveness of your PAC strategy in the last cycle and consider ways to shape your strategy with data and
modernize your PAC program.
- Analyze candidate support and election outcomes to inform future giving criteria.
- Segment communications to PAC eligibles based on their interests and emphasize how contributions influenced outcomes.
- Identify which of your solicitations performed the best and use that information to build your strategy for the next cycle.
- Take a look at your PAC website from the perspective of someone who’s never seen it before. Is it obvious what the website is asking them to do? Does the website look polished and professional? If not, take this time after the election to make any necessary tweaks so you’re positioned for success in the next cycle.
Phase 2: Strategic Engagement (Weeks 5–8)
Once you’ve had a chance to level set, it’s time to deploy your stakeholder engagement strategy. This is when your lobbying and grassroots teams should start building relationships.
1. Build Relationships Through Targeted Outreach
Establish connections early with legislators and staffers:
- Schedule site visits to showcase operations in key districts, prioritizing areas affected by redistricting.
- Host informal events, such as welcome receptions, to foster meaningful introductions.
2. Educate and Activate Grassroots Advocates
Prepare advocates to engage effectively on shifting policy priorities. Then, empower them to create a strong local presence.
- Use newsletters and webinars to provide detailed overviews of electoral outcomes and their impact on key issues.
- Tailor educational materials to different advocate segments to maximize relevance and engagement.
- Launch a “Share Your Story” campaign that empowers advocates to articulate the personal impact of policy issues.
- Pair grasstops ambassadors with influential legislators to strengthen your engagement with lawmakers.
Related: Seven Examples of Effective Grassroots Advocacy Campaigns
3. Drive Team Collaboration with Meeting Logging
Early in the year is also a great time to remind your teams to use the tools at their disposal to increase efficiency. For many public affairs teams, that means utilizing a centralized platform to share meeting notes and other key intel.
- Implement Quorum’s meeting logging tools to track discussions and share updates across teams.
- Use incentives to encourage adoption of this habit, ensuring smoother transitions during staff turnover.
Phase 3: Strategic Execution (Ongoing)
While the start of a session is often the most intense, there is plenty of work to be done. Throughout the year, consider leveraging new tactics to consistently improve your performance.
1. Use AI to Streamline Legislative Tracking
Reduce the time spent on analyzing bills and give yourself more time to spend on executing strategy with AI.
- Use Quorum Copilot to triage and analyze bills and generate actionable insights about their potential impact.
- Automatically summarize and prioritize bills based on urgency and alignment with your organization’s goals.
2. Expand Engagement Beyond Legislators
Lawmakers aren’t the only people who have influence on the policy landscape. Broaden your influence by engaging third-party stakeholders:
- Identify coalition partners, community leaders, journalists, and other influencers who can amplify your advocacy efforts.
- Use Quorum Stakeholder to track and manage these relationships, ensuring consistent engagement.
3. Maintain Stakeholder Engagement Year-Round
Advocacy is a year-round exercise. Make sure you have a game plan to keep your stakeholders informed and invested all year:
- Create a policy reputation calendar with 12 key themes or messages to share throughout the year.
- Use these planned communications to build goodwill, so stakeholders are ready to act when
Key Takeaways for Post-Election Advocacy
- Act Early: Engage legislators and stakeholders before legislative sessions begin.
- Maintain Flexibility: Adapt strategies to emerging priorities and challenges.
- Leverage AI: Use Quorum’s tools to analyze data and streamline legislative tracking.
- Strengthen Relationships: Build coalitions and equip advocates for sustained impact.
[post_title] => The Public Affairs Post-Election Playbook – 2024 Edition
[post_excerpt] => In this playbook, find post-election public affairs strategies your team can implement across lobbying, grassroots, PAC, communications, and stakeholder engagement.
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[post_content] => Donald Trump’s return to the presidency and changes of power in Congress signal major shifts in legislative priorities and stakeholder dynamics. For government affairs professionals, the three months after the election are critical to establishing momentum for the next six to eighteen months.
This playbook provides a checklist of initiatives that your teams — from lobbying to grassroots to operations — should consider during this pivotal period.
Phase 1: Post-Election Reset (Weeks 1–4)
Now that the dust has (somewhat) settled, it's time to clean up and prepare for the busy legislative sessions starting in January.
1. Remap Stakeholders
New faces in legislatures and leadership roles mean new opportunities and challenges. Use a
stakeholder mapping template to:
- Identify key players based on committee assignments and alignment with your issues.
- Categorize stakeholders into champions, neutrals, and detractors for issue-specific targeting.
- Incorporate geographic considerations, especially in districts affected by redistricting.
2. Update Alerts and Tracking Systems
Legislative sessions bring rapid changes. Refresh your tools to ensure your team is ready.
- Use Quorum’s AI search function to refine alerts and expand tracking criteria for policy and dialogue relevant to your organization.
- Archive outdated bills and clean up dashboards to create space for new priorities.
3. Set Up Strategic Media Consumption
From Trump’s cabinet picks to rumors of upcoming legislation, the weeks after the election include a lot of uncertainty. Keeping an ear to the ground can help your team paint the full picture.
4. Introduce Your Organization
First impressions matter, and yours will be better if you lead with an introduction rather than an ask. Craft a proactive outreach campaign to legislators and staffers:
- Highlight your organization’s contributions by sharing your organization’s impact data, such as the number of constituents in their district who are affected by your issue(s). Pro Tip: AI can help.
- Use newsletters or personalized emails to introduce your mission and key initiatives. Keep messages focused on community impact.
5. Engage Advocates for Grassroots and Grasstops
Advocates can often be fired up directly after an election. Many of them, just like you, have spent the last few weeks glued to the news, analyzing polling data, and cheering or fearing potential candidates. Use that energy to your advantage.
- Survey stakeholders and advocates to identify personal connections with legislators (e.g., shared alma maters or local affiliations).
- Develop tailored strategies for advocates to engage early, such as one-on-one meetings or district visits.
- Continue to engage with your supporters, even if you don’t have an ask. Share what you’re doing and how they can get involved, even if the actual dates are a few weeks or months in the future.
6. Evaluate PAC Performance and Plan Ahead
While the data is still fresh, assess the effectiveness of your PAC strategy in the last cycle and consider ways to shape your strategy with data and
modernize your PAC program.
- Analyze candidate support and election outcomes to inform future giving criteria.
- Segment communications to PAC eligibles based on their interests and emphasize how contributions influenced outcomes.
- Identify which of your solicitations performed the best and use that information to build your strategy for the next cycle.
- Take a look at your PAC website from the perspective of someone who’s never seen it before. Is it obvious what the website is asking them to do? Does the website look polished and professional? If not, take this time after the election to make any necessary tweaks so you’re positioned for success in the next cycle.
Phase 2: Strategic Engagement (Weeks 5–8)
Once you’ve had a chance to level set, it’s time to deploy your stakeholder engagement strategy. This is when your lobbying and grassroots teams should start building relationships.
1. Build Relationships Through Targeted Outreach
Establish connections early with legislators and staffers:
- Schedule site visits to showcase operations in key districts, prioritizing areas affected by redistricting.
- Host informal events, such as welcome receptions, to foster meaningful introductions.
2. Educate and Activate Grassroots Advocates
Prepare advocates to engage effectively on shifting policy priorities. Then, empower them to create a strong local presence.
- Use newsletters and webinars to provide detailed overviews of electoral outcomes and their impact on key issues.
- Tailor educational materials to different advocate segments to maximize relevance and engagement.
- Launch a “Share Your Story” campaign that empowers advocates to articulate the personal impact of policy issues.
- Pair grasstops ambassadors with influential legislators to strengthen your engagement with lawmakers.
Related: Seven Examples of Effective Grassroots Advocacy Campaigns
3. Drive Team Collaboration with Meeting Logging
Early in the year is also a great time to remind your teams to use the tools at their disposal to increase efficiency. For many public affairs teams, that means utilizing a centralized platform to share meeting notes and other key intel.
- Implement Quorum’s meeting logging tools to track discussions and share updates across teams.
- Use incentives to encourage adoption of this habit, ensuring smoother transitions during staff turnover.
Phase 3: Strategic Execution (Ongoing)
While the start of a session is often the most intense, there is plenty of work to be done. Throughout the year, consider leveraging new tactics to consistently improve your performance.
1. Use AI to Streamline Legislative Tracking
Reduce the time spent on analyzing bills and give yourself more time to spend on executing strategy with AI.
- Use Quorum Copilot to triage and analyze bills and generate actionable insights about their potential impact.
- Automatically summarize and prioritize bills based on urgency and alignment with your organization’s goals.
2. Expand Engagement Beyond Legislators
Lawmakers aren’t the only people who have influence on the policy landscape. Broaden your influence by engaging third-party stakeholders:
- Identify coalition partners, community leaders, journalists, and other influencers who can amplify your advocacy efforts.
- Use Quorum Stakeholder to track and manage these relationships, ensuring consistent engagement.
3. Maintain Stakeholder Engagement Year-Round
Advocacy is a year-round exercise. Make sure you have a game plan to keep your stakeholders informed and invested all year:
- Create a policy reputation calendar with 12 key themes or messages to share throughout the year.
- Use these planned communications to build goodwill, so stakeholders are ready to act when
Key Takeaways for Post-Election Advocacy
- Act Early: Engage legislators and stakeholders before legislative sessions begin.
- Maintain Flexibility: Adapt strategies to emerging priorities and challenges.
- Leverage AI: Use Quorum’s tools to analyze data and streamline legislative tracking.
- Strengthen Relationships: Build coalitions and equip advocates for sustained impact.
[post_title] => The Public Affairs Post-Election Playbook – 2024 Edition
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[post_content] => Donald Trump’s return to the presidency and changes of power in Congress signal major shifts in legislative priorities and stakeholder dynamics. For government affairs professionals, the three months after the election are critical to establishing momentum for the next six to eighteen months.
This playbook provides a checklist of initiatives that your teams — from lobbying to grassroots to operations — should consider during this pivotal period.
Phase 1: Post-Election Reset (Weeks 1–4)
Now that the dust has (somewhat) settled, it's time to clean up and prepare for the busy legislative sessions starting in January.
1. Remap Stakeholders
New faces in legislatures and leadership roles mean new opportunities and challenges. Use a
stakeholder mapping template to:
- Identify key players based on committee assignments and alignment with your issues.
- Categorize stakeholders into champions, neutrals, and detractors for issue-specific targeting.
- Incorporate geographic considerations, especially in districts affected by redistricting.
2. Update Alerts and Tracking Systems
Legislative sessions bring rapid changes. Refresh your tools to ensure your team is ready.
- Use Quorum’s AI search function to refine alerts and expand tracking criteria for policy and dialogue relevant to your organization.
- Archive outdated bills and clean up dashboards to create space for new priorities.
3. Set Up Strategic Media Consumption
From Trump’s cabinet picks to rumors of upcoming legislation, the weeks after the election include a lot of uncertainty. Keeping an ear to the ground can help your team paint the full picture.
4. Introduce Your Organization
First impressions matter, and yours will be better if you lead with an introduction rather than an ask. Craft a proactive outreach campaign to legislators and staffers:
- Highlight your organization’s contributions by sharing your organization’s impact data, such as the number of constituents in their district who are affected by your issue(s). Pro Tip: AI can help.
- Use newsletters or personalized emails to introduce your mission and key initiatives. Keep messages focused on community impact.
5. Engage Advocates for Grassroots and Grasstops
Advocates can often be fired up directly after an election. Many of them, just like you, have spent the last few weeks glued to the news, analyzing polling data, and cheering or fearing potential candidates. Use that energy to your advantage.
- Survey stakeholders and advocates to identify personal connections with legislators (e.g., shared alma maters or local affiliations).
- Develop tailored strategies for advocates to engage early, such as one-on-one meetings or district visits.
- Continue to engage with your supporters, even if you don’t have an ask. Share what you’re doing and how they can get involved, even if the actual dates are a few weeks or months in the future.
6. Evaluate PAC Performance and Plan Ahead
While the data is still fresh, assess the effectiveness of your PAC strategy in the last cycle and consider ways to shape your strategy with data and
modernize your PAC program.
- Analyze candidate support and election outcomes to inform future giving criteria.
- Segment communications to PAC eligibles based on their interests and emphasize how contributions influenced outcomes.
- Identify which of your solicitations performed the best and use that information to build your strategy for the next cycle.
- Take a look at your PAC website from the perspective of someone who’s never seen it before. Is it obvious what the website is asking them to do? Does the website look polished and professional? If not, take this time after the election to make any necessary tweaks so you’re positioned for success in the next cycle.
Phase 2: Strategic Engagement (Weeks 5–8)
Once you’ve had a chance to level set, it’s time to deploy your stakeholder engagement strategy. This is when your lobbying and grassroots teams should start building relationships.
1. Build Relationships Through Targeted Outreach
Establish connections early with legislators and staffers:
- Schedule site visits to showcase operations in key districts, prioritizing areas affected by redistricting.
- Host informal events, such as welcome receptions, to foster meaningful introductions.
2. Educate and Activate Grassroots Advocates
Prepare advocates to engage effectively on shifting policy priorities. Then, empower them to create a strong local presence.
- Use newsletters and webinars to provide detailed overviews of electoral outcomes and their impact on key issues.
- Tailor educational materials to different advocate segments to maximize relevance and engagement.
- Launch a “Share Your Story” campaign that empowers advocates to articulate the personal impact of policy issues.
- Pair grasstops ambassadors with influential legislators to strengthen your engagement with lawmakers.
Related: Seven Examples of Effective Grassroots Advocacy Campaigns
3. Drive Team Collaboration with Meeting Logging
Early in the year is also a great time to remind your teams to use the tools at their disposal to increase efficiency. For many public affairs teams, that means utilizing a centralized platform to share meeting notes and other key intel.
- Implement Quorum’s meeting logging tools to track discussions and share updates across teams.
- Use incentives to encourage adoption of this habit, ensuring smoother transitions during staff turnover.
Phase 3: Strategic Execution (Ongoing)
While the start of a session is often the most intense, there is plenty of work to be done. Throughout the year, consider leveraging new tactics to consistently improve your performance.
1. Use AI to Streamline Legislative Tracking
Reduce the time spent on analyzing bills and give yourself more time to spend on executing strategy with AI.
- Use Quorum Copilot to triage and analyze bills and generate actionable insights about their potential impact.
- Automatically summarize and prioritize bills based on urgency and alignment with your organization’s goals.
2. Expand Engagement Beyond Legislators
Lawmakers aren’t the only people who have influence on the policy landscape. Broaden your influence by engaging third-party stakeholders:
- Identify coalition partners, community leaders, journalists, and other influencers who can amplify your advocacy efforts.
- Use Quorum Stakeholder to track and manage these relationships, ensuring consistent engagement.
3. Maintain Stakeholder Engagement Year-Round
Advocacy is a year-round exercise. Make sure you have a game plan to keep your stakeholders informed and invested all year:
- Create a policy reputation calendar with 12 key themes or messages to share throughout the year.
- Use these planned communications to build goodwill, so stakeholders are ready to act when
Key Takeaways for Post-Election Advocacy
- Act Early: Engage legislators and stakeholders before legislative sessions begin.
- Maintain Flexibility: Adapt strategies to emerging priorities and challenges.
- Leverage AI: Use Quorum’s tools to analyze data and streamline legislative tracking.
- Strengthen Relationships: Build coalitions and equip advocates for sustained impact.
[post_title] => The Public Affairs Post-Election Playbook – 2024 Edition
[post_excerpt] => In this playbook, find post-election public affairs strategies your team can implement across lobbying, grassroots, PAC, communications, and stakeholder engagement.
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