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The Importance of Franchise Owners in Advocacy

Franchise owners are ideal grasstops advocate candidates. Because franchise owners have a higher stake in their business prospering than employees, their position gives them an extra incentive to step into a grasstops position and spearhead their franchise’s grassroots efforts. This can mean hosting a phone bank session, a letter-writing campaign, or educating and growing their employee grassroots advocate base. As small business owners, franchisees will be well-known within their communities as well as a familiar face to employees and community leaders. Training franchise owners into grasstops advocates boosts your chances for more impactful and effective advocacy because they will better understand the value of your advocacy as it impacts their business’ bottom line. Use your nationwide network of influence to rally a wide coalition of advocates.

How to Tap Into Your Grasstops Advocates to Expand Network of Influence

Use your business model to your advantage to strategically leverage your national network of franchises and turn each franchise location into an advocacy hub. Here are five ways your franchise owners can boost your advocacy efforts and make an impact on your issues.

Recruit and Train Grassroots Advocates Among their Employees

As franchise business owners, your grasstops advocates are more invested in the success of your organization and how it impacts their bottom line. [callout align="right" heading="Grasstops versus Grassroots" button_text="Learn the difference" button_link="https://www.quorum.us/blog/crafting-grasstops-versus-grassroots-strategy/"]Provide resources to franchise owners to educate their employees on your advocacy to recruit employees to your advocacy cause. Each franchise can operate as a micro-advocacy engine, led by the franchise owner as the grasstops leader of their business. This works by playing on the existing structure within the franchise, with the franchise owner as the leader and spokesperson of your organization and employees as the grassroots advocates.

Have Franchise Owners Meet with Legislators

Constituent grasstops advocates can help get your foot in the door to meet with legislators. Franchise owners economically contribute to the success of a legislator’s district and also create job opportunities for community members. Leverage your franchisee grasstops advocates to meet with legislators you haven’t had success meeting with in the past, bringing your constituent grasstops advocate the meeting to act as a liaison between your corporation and their district. [post_title] => Why Franchise Owners Are Critical for Your Advocacy [post_excerpt] => Franchise owners in your advocacy network are important to because they can act as advocacy representatives to the community and members of Congress. [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => franchise-model-boost-advocacy [to_ping] => [pinged] => [post_modified] => 2022-12-16 20:51:43 [post_modified_gmt] => 2022-12-16 20:51:43 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.quorum.us/?post_type=resources&p=6001 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw ) [queried_object_id] => 6001 [request] => SELECT wp_posts.* FROM wp_posts WHERE 1=1 AND wp_posts.post_name = 'franchise-model-boost-advocacy' AND wp_posts.post_type = 'resources' ORDER BY wp_posts.post_date DESC [posts] => Array ( [0] => WP_Post Object ( [ID] => 6001 [post_author] => 43 [post_date] => 2021-10-29 20:22:07 [post_date_gmt] => 2021-10-29 20:22:07 [post_content] => When looking to achieve your corporate advocacy goals, make your advocacy process as quick and effective as the drive-through. To do it, leverage the connections you already have within your national franchise model to act as representatives of your advocacy efforts to the community and to members of Congress. Here’s why franchisees are critical for your advocacy and five ways you can utilize this pre-established network of influence to your advantage:

The Importance of Franchise Owners in Advocacy

Franchise owners are ideal grasstops advocate candidates. Because franchise owners have a higher stake in their business prospering than employees, their position gives them an extra incentive to step into a grasstops position and spearhead their franchise’s grassroots efforts. This can mean hosting a phone bank session, a letter-writing campaign, or educating and growing their employee grassroots advocate base. As small business owners, franchisees will be well-known within their communities as well as a familiar face to employees and community leaders. Training franchise owners into grasstops advocates boosts your chances for more impactful and effective advocacy because they will better understand the value of your advocacy as it impacts their business’ bottom line. Use your nationwide network of influence to rally a wide coalition of advocates.

How to Tap Into Your Grasstops Advocates to Expand Network of Influence

Use your business model to your advantage to strategically leverage your national network of franchises and turn each franchise location into an advocacy hub. Here are five ways your franchise owners can boost your advocacy efforts and make an impact on your issues.

Recruit and Train Grassroots Advocates Among their Employees

As franchise business owners, your grasstops advocates are more invested in the success of your organization and how it impacts their bottom line. [callout align="right" heading="Grasstops versus Grassroots" button_text="Learn the difference" button_link="https://www.quorum.us/blog/crafting-grasstops-versus-grassroots-strategy/"]Provide resources to franchise owners to educate their employees on your advocacy to recruit employees to your advocacy cause. Each franchise can operate as a micro-advocacy engine, led by the franchise owner as the grasstops leader of their business. This works by playing on the existing structure within the franchise, with the franchise owner as the leader and spokesperson of your organization and employees as the grassroots advocates.

Have Franchise Owners Meet with Legislators

Constituent grasstops advocates can help get your foot in the door to meet with legislators. Franchise owners economically contribute to the success of a legislator’s district and also create job opportunities for community members. Leverage your franchisee grasstops advocates to meet with legislators you haven’t had success meeting with in the past, bringing your constituent grasstops advocate the meeting to act as a liaison between your corporation and their district. [post_title] => Why Franchise Owners Are Critical for Your Advocacy [post_excerpt] => Franchise owners in your advocacy network are important to because they can act as advocacy representatives to the community and members of Congress. [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => franchise-model-boost-advocacy [to_ping] => [pinged] => [post_modified] => 2022-12-16 20:51:43 [post_modified_gmt] => 2022-12-16 20:51:43 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.quorum.us/?post_type=resources&p=6001 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [post_count] => 1 [current_post] => -1 [before_loop] => 1 [in_the_loop] => [post] => WP_Post Object ( [ID] => 6001 [post_author] => 43 [post_date] => 2021-10-29 20:22:07 [post_date_gmt] => 2021-10-29 20:22:07 [post_content] => When looking to achieve your corporate advocacy goals, make your advocacy process as quick and effective as the drive-through. To do it, leverage the connections you already have within your national franchise model to act as representatives of your advocacy efforts to the community and to members of Congress. Here’s why franchisees are critical for your advocacy and five ways you can utilize this pre-established network of influence to your advantage:

The Importance of Franchise Owners in Advocacy

Franchise owners are ideal grasstops advocate candidates. Because franchise owners have a higher stake in their business prospering than employees, their position gives them an extra incentive to step into a grasstops position and spearhead their franchise’s grassroots efforts. This can mean hosting a phone bank session, a letter-writing campaign, or educating and growing their employee grassroots advocate base. As small business owners, franchisees will be well-known within their communities as well as a familiar face to employees and community leaders. Training franchise owners into grasstops advocates boosts your chances for more impactful and effective advocacy because they will better understand the value of your advocacy as it impacts their business’ bottom line. Use your nationwide network of influence to rally a wide coalition of advocates.

How to Tap Into Your Grasstops Advocates to Expand Network of Influence

Use your business model to your advantage to strategically leverage your national network of franchises and turn each franchise location into an advocacy hub. Here are five ways your franchise owners can boost your advocacy efforts and make an impact on your issues.

Recruit and Train Grassroots Advocates Among their Employees

As franchise business owners, your grasstops advocates are more invested in the success of your organization and how it impacts their bottom line. [callout align="right" heading="Grasstops versus Grassroots" button_text="Learn the difference" button_link="https://www.quorum.us/blog/crafting-grasstops-versus-grassroots-strategy/"]Provide resources to franchise owners to educate their employees on your advocacy to recruit employees to your advocacy cause. Each franchise can operate as a micro-advocacy engine, led by the franchise owner as the grasstops leader of their business. This works by playing on the existing structure within the franchise, with the franchise owner as the leader and spokesperson of your organization and employees as the grassroots advocates.

Have Franchise Owners Meet with Legislators

Constituent grasstops advocates can help get your foot in the door to meet with legislators. Franchise owners economically contribute to the success of a legislator’s district and also create job opportunities for community members. Leverage your franchisee grasstops advocates to meet with legislators you haven’t had success meeting with in the past, bringing your constituent grasstops advocate the meeting to act as a liaison between your corporation and their district. [post_title] => Why Franchise Owners Are Critical for Your Advocacy [post_excerpt] => Franchise owners in your advocacy network are important to because they can act as advocacy representatives to the community and members of Congress. [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => franchise-model-boost-advocacy [to_ping] => [pinged] => [post_modified] => 2022-12-16 20:51:43 [post_modified_gmt] => 2022-12-16 20:51:43 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.quorum.us/?post_type=resources&p=6001 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw ) [comment_count] => 0 [current_comment] => -1 [found_posts] => 1 [max_num_pages] => 0 [max_num_comment_pages] => 0 [is_single] => 1 [is_preview] => [is_page] => [is_archive] => [is_date] => [is_year] => [is_month] => [is_day] => [is_time] => [is_author] => [is_category] => [is_tag] => [is_tax] => [is_search] => [is_feed] => [is_comment_feed] => [is_trackback] => [is_home] => [is_privacy_policy] => [is_404] => [is_embed] => [is_paged] => [is_admin] => [is_attachment] => [is_singular] => 1 [is_robots] => [is_favicon] => [is_posts_page] => [is_post_type_archive] => [query_vars_hash:WP_Query:private] => 0a66eeafd5d0d934cb32141e6d67c8f6 [query_vars_changed:WP_Query:private] => [thumbnails_cached] => [allow_query_attachment_by_filename:protected] => [stopwords:WP_Query:private] => [compat_fields:WP_Query:private] => Array ( [0] => query_vars_hash [1] => query_vars_changed ) [compat_methods:WP_Query:private] => Array ( [0] => init_query_flags [1] => parse_tax_query ) )
!!! 6001
Blog

Why Franchise Owners Are Critical for Your Advocacy

Claire Miller
Oct 29, 2021
Why Franchise Owners Are Critical for Your Advocacy

When looking to achieve your corporate advocacy goals, make your advocacy process as quick and effective as the drive-through. To do it, leverage the connections you already have within your national franchise model to act as representatives of your advocacy efforts to the community and to members of Congress.

Here’s why franchisees are critical for your advocacy and five ways you can utilize this pre-established network of influence to your advantage:

The Importance of Franchise Owners in Advocacy

Franchise owners are ideal grasstops advocate candidates. Because franchise owners have a higher stake in their business prospering than employees, their position gives them an extra incentive to step into a grasstops position and spearhead their franchise’s grassroots efforts. This can mean hosting a phone bank session, a letter-writing campaign, or educating and growing their employee grassroots advocate base.

As small business owners, franchisees will be well-known within their communities as well as a familiar face to employees and community leaders. Training franchise owners into grasstops advocates boosts your chances for more impactful and effective advocacy because they will better understand the value of your advocacy as it impacts their business’ bottom line. Use your nationwide network of influence to rally a wide coalition of advocates.

How to Tap Into Your Grasstops Advocates to Expand Network of Influence

Use your business model to your advantage to strategically leverage your national network of franchises and turn each franchise location into an advocacy hub. Here are five ways your franchise owners can boost your advocacy efforts and make an impact on your issues.

Recruit and Train Grassroots Advocates Among their Employees

As franchise business owners, your grasstops advocates are more invested in the success of your organization and how it impacts their bottom line.

Provide resources to franchise owners to educate their employees on your advocacy to recruit employees to your advocacy cause. Each franchise can operate as a micro-advocacy engine, led by the franchise owner as the grasstops leader of their business. This works by playing on the existing structure within the franchise, with the franchise owner as the leader and spokesperson of your organization and employees as the grassroots advocates.

Have Franchise Owners Meet with Legislators

Constituent grasstops advocates can help get your foot in the door to meet with legislators. Franchise owners economically contribute to the success of a legislator’s district and also create job opportunities for community members. Leverage your franchisee grasstops advocates to meet with legislators you haven’t had success meeting with in the past, bringing your constituent grasstops advocate the meeting to act as a liaison between your corporation and their district.

“
Groups that you have on the ground are going to be the most powerful allies you have and they’re going to be most importantly the folks who can help you carry your message. When I used to go to meet at the state and local level, I would bring a franchisee with me.
Cecily Simpson, CEO of Summit Public Affairs

While not specifically a franchise model, this strategy worked for the Friends Committee on National Legislation (FCNL), who recognized that legislators were more willing to schedule meetings and answer phone calls from constituents than callers from their headquarters. They began to strategically utilize their advocate’s role as a constituent to get their calls answered and meetings scheduled.

“I could look in a member’s profile and see José met with this member’s office two weeks ago,” said Justin Hurdle, Organizing Data Strategist at FCNL. “I’m going to go to José and say, ‘Hey, the office isn’t answering us, but we have 20 people from California who want to talk about this issue. Can you connect me with the right staffer?’ Having the ability to do all that in one place really improved the responsiveness from offices.”

Attend Legislator’s Events in District

Turn your national franchise network into a network of influence by increasing your organization’s presence in every franchise location’s congressional district at legislator’s events. Have your grasstops advocates act as delegates of your organization at these events to connect with members of Congress and become a friendly face of the community to the member. After an event, give your grasstops advocates access to Quorum’s external interaction logger where they can report back to you on what they discussed for use in follow-up.

Host a Site Visit at a Franchise Location

Have your franchise owners invite their members of Congress to attend a site visit at their business.

This gives legislators a firsthand experience of the impact and work your organization has on their district. During a site visit, a member of Congress is guided by your grasstops advocate franchise owner as an ambassador of your organization, and meets employee grassroots advocates that can speak to the personal positive impact your organization has made on constituents.

Multiply Your Impact with a Multi-Location Letter Writing Campaign

Franchise owners may live in one congressional district and operate their franchise in another. Use these multiple locations to your advantage by having your franchisees write letters advocating for your cause to both their home district’s representative as well as their business’s representative. Just because a franchise owner lives in one district and owns a business in another means they care about the decisions of both district’s representatives. Franchise owners may even hold a more vested interest in their business’s congressional districts because their representative’s decisions could directly impact their bottom line and economic contribution to the district.

Quorum has the only grassroots solution in the market that allows advocates to participate in multi-location letter-writing campaigns. With Quorum’s letter-writing tool, you can send letters to representatives based on an advocate’s home address, their company/organization address, or both. This feature doesn’t add any extra steps for the advocate—with one click they send their letter to every legislator that represents them and their businesses.

By strategically leaning on your pre-existing network of franchises, you can boost your advocacy without much-added work. With a national network connecting with legislators and community members at the district level, you’ll work smarter and move faster at achieving your advocacy goals.

Quorum can help boost your franchise model’s grassroots advocacy

Learn how