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Ebook

Five Strategies for Measuring the ROI of Government Affairs

Consider these government affairs metrics for measuring your team’s ROI:

Dollars: The Financial Impact of Government Affairs
Rate of Preferred Legislative or Regulatory Outcomes
Stakeholder Scoring
Meeting Tracking—with Data
Correlation Between Engagement and Legislative Activity

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Measuring the contributions of the government affairs team is a challenging task, as its work spans the engagement of internal stakeholders, external stakeholders, and government officials. In this white paper, we identify five leading ways government affairs teams are using metrics to report their ROI:

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