WP_Query Object ( [query] => Array ( [name] => creating-effective-leave-behinds [post_type] => resources [resource-type] => blog ) [query_vars] => Array ( [name] => creating-effective-leave-behinds [post_type] => resources [resource-type] => blog [error] => [m] => [p] => 0 [post_parent] => [subpost] => [subpost_id] => [attachment] => [attachment_id] => 0 [pagename] => [page_id] => 0 [second] => [minute] => [hour] => [day] => 0 [monthnum] => 0 [year] => 0 [w] => 0 [category_name] => [tag] => [cat] => [tag_id] => [author] => [author_name] => [feed] => [tb] => [paged] => 0 [meta_key] => [meta_value] => [preview] => [s] => [sentence] => [title] => [fields] => [menu_order] => [embed] => [category__in] => Array ( ) [category__not_in] => Array ( ) [category__and] => Array ( ) [post__in] => Array ( ) [post__not_in] => Array ( ) [post_name__in] => Array ( ) [tag__in] => Array ( ) [tag__not_in] => Array ( ) [tag__and] => Array ( ) [tag_slug__in] => Array ( ) [tag_slug__and] => Array ( ) [post_parent__in] => Array ( ) [post_parent__not_in] => Array ( ) [author__in] => Array ( ) [author__not_in] => Array ( ) [search_columns] => Array ( ) [ignore_sticky_posts] => [suppress_filters] => [cache_results] => 1 [update_post_term_cache] => 1 [update_menu_item_cache] => [lazy_load_term_meta] => 1 [update_post_meta_cache] => 1 [posts_per_page] => 10 [nopaging] => [comments_per_page] => 50 [no_found_rows] => [order] => DESC ) [tax_query] => [meta_query] => WP_Meta_Query Object ( [queries] => Array ( ) [relation] => [meta_table] => [meta_id_column] => [primary_table] => [primary_id_column] => [table_aliases:protected] => Array ( ) [clauses:protected] => Array ( ) [has_or_relation:protected] => ) [date_query] => [queried_object] => WP_Post Object ( [ID] => 15279 [post_author] => 43 [post_date] => 2025-01-13 08:00:56 [post_date_gmt] => 2025-01-13 13:00:56 [post_content] => When meeting with lawmakers, the materials you leave behind can make or break your advocacy efforts. These documents serve as a tangible reminder of your key points and reinforce your message long after the meeting ends. However, not all leave-behinds are created equal. Concise, data-rich leave-behinds are more effective at communicating your message. With this in mind, Quorum’s Impact Reports add-on provides the perfect solution for creating concise, data-rich, and visually engaging leave-behinds that lawmakers and their staff will actually read and use. Here’s how your team can create effective leave-behinds using Impact Reports.

1. Tailor the Report to Your Audience

A successful leave-behind speaks directly to a lawmaker’s priorities and the needs of their district. That means a generic leave-behind just won’t do. Instead, do your research and customize your leave-behind for every lawmaker you meet.

Key Tips for Customization:

• Focus on Localized Data: Think of the metrics that best showcase your organization’s footprint within a lawmaker's district. For example, if your organization is focused on manufacturing in the district, you could highlight data like job creation and tax revenue. Or perhaps you are advocating for equitable healthcare, you could highlight metrics such as the number of clinics in the district or the percentage of uninsured residents served by your programs. Tailor your data to align with the lawmaker’s priorities and their constituents’ needs.
• Make it Visual: Data is a great start, but if it is hard to understand or digest, it might as well be rocket science. Use visualizations like maps or other graphics to make your data stand out.
• Include Relevant Case Studies: Personalize the report by adding specific examples or stories from the district to humanize the data.

Pro Tip: Use Quorum’s Brief Builder to customize templates, ensuring the leave-behind aligns with both your branding and the lawmaker’s interests.

2. Keep It Short and Simple

With busy schedules, lawmakers and their staff don’t have time to read lengthy documents. Stick to a 1-2 page format highlighting the most critical information.

Elements of an Effective Leave-Behind:

• Headline: A clear, compelling title that summarizes the main takeaway and the action you’d like them to take.
• Key Data Points: Use bullet points or infographics to present impactful statistics at a glance. Include specific information about the impacts on constituents and/or businesses in the legislator’s district.
• Call to Action: Specify the action you request from the lawmaker, such as supporting a bill or funding a program. Provide information like the bill name and number, relevant committees, or a specific dollar amount for budget appropriations.
• Visual Design: Incorporate charts, maps, or graphics to break up text and emphasize your points.

[caption id="attachment_15281" align="aligncenter" width="495"] Customizable templates in Quorum’s Brief Builder allow you to create visually appealing, concise documents that capture attention and make an impression.[/caption] (Caption) Customizable templates in Quorum’s Brief Builder allow you to create visually appealing, concise documents that capture attention and make an impression.

3. Use Visuals to Tell Your Story

Visual elements are essential for creating leave-behinds that are both engaging and easy to understand.

Why Visuals Matter:

• Simplify Complex Data: Transform statistics into digestible charts, maps, or infographics.
• Draw Attention to Key Points: Use bold colors or icons to highlight the most critical data.
• Add Localized Maps: Show geographic data, such as project locations or district-level impacts, to provide visual context.

4. Strategically Deliver Your Leave-Behinds

A leave-behind is only effective if it reaches the right people at the right time.

Delivery Best Practices:

• During the Meeting: Hand over the leave-behind as you summarize your key points, ensuring the lawmaker and their staff associate the document with the discussion.
• Follow-Up Email: After the meeting, use Quorum Outbox to send a digital copy of the leave-behind, reinforcing your message and providing a reference point for future conversations.
• Legislative Events: Distribute leave-behinds at advocacy fly-ins, stakeholder briefings, or public hearings to maximize visibility.

5. Constantly Iterate

To make the most of your leave-behind strategy, continuously assess its effectiveness and refine your approach.

How to Iterate:

• Log Your Meetings: Use a tool like Quorum to log your interaction and leave notes to preserve any institutional knowledge.
• Keep Your Data Up to Date: By using a tool like Quorum, you can make sure your data never grows stale with auto-updating templates.
• Iterate Based on Results: Use insights to improve future versions of your leave-behinds, ensuring they remain relevant and impactful.

Leave-behinds are a critical component of successful advocacy, but only if they are concise, compelling, and tailored to your audience. Quorum’s Impact Reports make it easy for government affairs teams to create 1-2 page summaries filled with state and district-specific data, clear visuals, and actionable requests. By following these best practices, your leave-behinds can leave a lasting impression on lawmakers, helping you advance your organization’s goals and secure meaningful policy outcomes. Ready to create leave-behinds that drive results? Learn more about Quorum’s Impact Reports here. [post_title] => Creating Effective and Customized Leave-Behinds with Quorum’s Impact Reports [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => creating-effective-leave-behinds [to_ping] => [pinged] => [post_modified] => 2025-01-13 21:33:41 [post_modified_gmt] => 2025-01-14 02:33:41 [post_content_filtered] => [post_parent] => 0 [guid] => https://marketing-staging.quorum.us/?post_type=resources&p=15279 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw ) [queried_object_id] => 15279 [request] => SELECT wp_posts.* FROM wp_posts WHERE 1=1 AND wp_posts.post_name = 'creating-effective-leave-behinds' AND wp_posts.post_type = 'resources' ORDER BY wp_posts.post_date DESC [posts] => Array ( [0] => WP_Post Object ( [ID] => 15279 [post_author] => 43 [post_date] => 2025-01-13 08:00:56 [post_date_gmt] => 2025-01-13 13:00:56 [post_content] => When meeting with lawmakers, the materials you leave behind can make or break your advocacy efforts. These documents serve as a tangible reminder of your key points and reinforce your message long after the meeting ends. However, not all leave-behinds are created equal. Concise, data-rich leave-behinds are more effective at communicating your message. With this in mind, Quorum’s Impact Reports add-on provides the perfect solution for creating concise, data-rich, and visually engaging leave-behinds that lawmakers and their staff will actually read and use. Here’s how your team can create effective leave-behinds using Impact Reports.

1. Tailor the Report to Your Audience

A successful leave-behind speaks directly to a lawmaker’s priorities and the needs of their district. That means a generic leave-behind just won’t do. Instead, do your research and customize your leave-behind for every lawmaker you meet.

Key Tips for Customization:

• Focus on Localized Data: Think of the metrics that best showcase your organization’s footprint within a lawmaker's district. For example, if your organization is focused on manufacturing in the district, you could highlight data like job creation and tax revenue. Or perhaps you are advocating for equitable healthcare, you could highlight metrics such as the number of clinics in the district or the percentage of uninsured residents served by your programs. Tailor your data to align with the lawmaker’s priorities and their constituents’ needs.
• Make it Visual: Data is a great start, but if it is hard to understand or digest, it might as well be rocket science. Use visualizations like maps or other graphics to make your data stand out.
• Include Relevant Case Studies: Personalize the report by adding specific examples or stories from the district to humanize the data.

Pro Tip: Use Quorum’s Brief Builder to customize templates, ensuring the leave-behind aligns with both your branding and the lawmaker’s interests.

2. Keep It Short and Simple

With busy schedules, lawmakers and their staff don’t have time to read lengthy documents. Stick to a 1-2 page format highlighting the most critical information.

Elements of an Effective Leave-Behind:

• Headline: A clear, compelling title that summarizes the main takeaway and the action you’d like them to take.
• Key Data Points: Use bullet points or infographics to present impactful statistics at a glance. Include specific information about the impacts on constituents and/or businesses in the legislator’s district.
• Call to Action: Specify the action you request from the lawmaker, such as supporting a bill or funding a program. Provide information like the bill name and number, relevant committees, or a specific dollar amount for budget appropriations.
• Visual Design: Incorporate charts, maps, or graphics to break up text and emphasize your points.

[caption id="attachment_15281" align="aligncenter" width="495"] Customizable templates in Quorum’s Brief Builder allow you to create visually appealing, concise documents that capture attention and make an impression.[/caption] (Caption) Customizable templates in Quorum’s Brief Builder allow you to create visually appealing, concise documents that capture attention and make an impression.

3. Use Visuals to Tell Your Story

Visual elements are essential for creating leave-behinds that are both engaging and easy to understand.

Why Visuals Matter:

• Simplify Complex Data: Transform statistics into digestible charts, maps, or infographics.
• Draw Attention to Key Points: Use bold colors or icons to highlight the most critical data.
• Add Localized Maps: Show geographic data, such as project locations or district-level impacts, to provide visual context.

4. Strategically Deliver Your Leave-Behinds

A leave-behind is only effective if it reaches the right people at the right time.

Delivery Best Practices:

• During the Meeting: Hand over the leave-behind as you summarize your key points, ensuring the lawmaker and their staff associate the document with the discussion.
• Follow-Up Email: After the meeting, use Quorum Outbox to send a digital copy of the leave-behind, reinforcing your message and providing a reference point for future conversations.
• Legislative Events: Distribute leave-behinds at advocacy fly-ins, stakeholder briefings, or public hearings to maximize visibility.

5. Constantly Iterate

To make the most of your leave-behind strategy, continuously assess its effectiveness and refine your approach.

How to Iterate:

• Log Your Meetings: Use a tool like Quorum to log your interaction and leave notes to preserve any institutional knowledge.
• Keep Your Data Up to Date: By using a tool like Quorum, you can make sure your data never grows stale with auto-updating templates.
• Iterate Based on Results: Use insights to improve future versions of your leave-behinds, ensuring they remain relevant and impactful.

Leave-behinds are a critical component of successful advocacy, but only if they are concise, compelling, and tailored to your audience. Quorum’s Impact Reports make it easy for government affairs teams to create 1-2 page summaries filled with state and district-specific data, clear visuals, and actionable requests. By following these best practices, your leave-behinds can leave a lasting impression on lawmakers, helping you advance your organization’s goals and secure meaningful policy outcomes. Ready to create leave-behinds that drive results? Learn more about Quorum’s Impact Reports here. [post_title] => Creating Effective and Customized Leave-Behinds with Quorum’s Impact Reports [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => creating-effective-leave-behinds [to_ping] => [pinged] => [post_modified] => 2025-01-13 21:33:41 [post_modified_gmt] => 2025-01-14 02:33:41 [post_content_filtered] => [post_parent] => 0 [guid] => https://marketing-staging.quorum.us/?post_type=resources&p=15279 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [post_count] => 1 [current_post] => -1 [before_loop] => 1 [in_the_loop] => [post] => WP_Post Object ( [ID] => 15279 [post_author] => 43 [post_date] => 2025-01-13 08:00:56 [post_date_gmt] => 2025-01-13 13:00:56 [post_content] => When meeting with lawmakers, the materials you leave behind can make or break your advocacy efforts. These documents serve as a tangible reminder of your key points and reinforce your message long after the meeting ends. However, not all leave-behinds are created equal. Concise, data-rich leave-behinds are more effective at communicating your message. With this in mind, Quorum’s Impact Reports add-on provides the perfect solution for creating concise, data-rich, and visually engaging leave-behinds that lawmakers and their staff will actually read and use. Here’s how your team can create effective leave-behinds using Impact Reports.

1. Tailor the Report to Your Audience

A successful leave-behind speaks directly to a lawmaker’s priorities and the needs of their district. That means a generic leave-behind just won’t do. Instead, do your research and customize your leave-behind for every lawmaker you meet.

Key Tips for Customization:

• Focus on Localized Data: Think of the metrics that best showcase your organization’s footprint within a lawmaker's district. For example, if your organization is focused on manufacturing in the district, you could highlight data like job creation and tax revenue. Or perhaps you are advocating for equitable healthcare, you could highlight metrics such as the number of clinics in the district or the percentage of uninsured residents served by your programs. Tailor your data to align with the lawmaker’s priorities and their constituents’ needs.
• Make it Visual: Data is a great start, but if it is hard to understand or digest, it might as well be rocket science. Use visualizations like maps or other graphics to make your data stand out.
• Include Relevant Case Studies: Personalize the report by adding specific examples or stories from the district to humanize the data.

Pro Tip: Use Quorum’s Brief Builder to customize templates, ensuring the leave-behind aligns with both your branding and the lawmaker’s interests.

2. Keep It Short and Simple

With busy schedules, lawmakers and their staff don’t have time to read lengthy documents. Stick to a 1-2 page format highlighting the most critical information.

Elements of an Effective Leave-Behind:

• Headline: A clear, compelling title that summarizes the main takeaway and the action you’d like them to take.
• Key Data Points: Use bullet points or infographics to present impactful statistics at a glance. Include specific information about the impacts on constituents and/or businesses in the legislator’s district.
• Call to Action: Specify the action you request from the lawmaker, such as supporting a bill or funding a program. Provide information like the bill name and number, relevant committees, or a specific dollar amount for budget appropriations.
• Visual Design: Incorporate charts, maps, or graphics to break up text and emphasize your points.

[caption id="attachment_15281" align="aligncenter" width="495"] Customizable templates in Quorum’s Brief Builder allow you to create visually appealing, concise documents that capture attention and make an impression.[/caption] (Caption) Customizable templates in Quorum’s Brief Builder allow you to create visually appealing, concise documents that capture attention and make an impression.

3. Use Visuals to Tell Your Story

Visual elements are essential for creating leave-behinds that are both engaging and easy to understand.

Why Visuals Matter:

• Simplify Complex Data: Transform statistics into digestible charts, maps, or infographics.
• Draw Attention to Key Points: Use bold colors or icons to highlight the most critical data.
• Add Localized Maps: Show geographic data, such as project locations or district-level impacts, to provide visual context.

4. Strategically Deliver Your Leave-Behinds

A leave-behind is only effective if it reaches the right people at the right time.

Delivery Best Practices:

• During the Meeting: Hand over the leave-behind as you summarize your key points, ensuring the lawmaker and their staff associate the document with the discussion.
• Follow-Up Email: After the meeting, use Quorum Outbox to send a digital copy of the leave-behind, reinforcing your message and providing a reference point for future conversations.
• Legislative Events: Distribute leave-behinds at advocacy fly-ins, stakeholder briefings, or public hearings to maximize visibility.

5. Constantly Iterate

To make the most of your leave-behind strategy, continuously assess its effectiveness and refine your approach.

How to Iterate:

• Log Your Meetings: Use a tool like Quorum to log your interaction and leave notes to preserve any institutional knowledge.
• Keep Your Data Up to Date: By using a tool like Quorum, you can make sure your data never grows stale with auto-updating templates.
• Iterate Based on Results: Use insights to improve future versions of your leave-behinds, ensuring they remain relevant and impactful.

Leave-behinds are a critical component of successful advocacy, but only if they are concise, compelling, and tailored to your audience. Quorum’s Impact Reports make it easy for government affairs teams to create 1-2 page summaries filled with state and district-specific data, clear visuals, and actionable requests. By following these best practices, your leave-behinds can leave a lasting impression on lawmakers, helping you advance your organization’s goals and secure meaningful policy outcomes. Ready to create leave-behinds that drive results? Learn more about Quorum’s Impact Reports here. [post_title] => Creating Effective and Customized Leave-Behinds with Quorum’s Impact Reports [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => creating-effective-leave-behinds [to_ping] => [pinged] => [post_modified] => 2025-01-13 21:33:41 [post_modified_gmt] => 2025-01-14 02:33:41 [post_content_filtered] => [post_parent] => 0 [guid] => https://marketing-staging.quorum.us/?post_type=resources&p=15279 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw ) [comment_count] => 0 [current_comment] => -1 [found_posts] => 1 [max_num_pages] => 0 [max_num_comment_pages] => 0 [is_single] => 1 [is_preview] => [is_page] => [is_archive] => [is_date] => [is_year] => [is_month] => [is_day] => [is_time] => [is_author] => [is_category] => [is_tag] => [is_tax] => [is_search] => [is_feed] => [is_comment_feed] => [is_trackback] => [is_home] => [is_privacy_policy] => [is_404] => [is_embed] => [is_paged] => [is_admin] => [is_attachment] => [is_singular] => 1 [is_robots] => [is_favicon] => [is_posts_page] => [is_post_type_archive] => [query_vars_hash:WP_Query:private] => d107c719cbbd2f3744dbe3e16b582041 [query_vars_changed:WP_Query:private] => [thumbnails_cached] => [allow_query_attachment_by_filename:protected] => [stopwords:WP_Query:private] => [compat_fields:WP_Query:private] => Array ( [0] => query_vars_hash [1] => query_vars_changed ) [compat_methods:WP_Query:private] => Array ( [0] => init_query_flags [1] => parse_tax_query ) )

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