WP_Query Object ( [query] => Array ( [name] => cost-effective-measurable-communication-email [post_type] => resources [resource-type] => blog ) [query_vars] => Array ( [name] => cost-effective-measurable-communication-email [post_type] => resources [resource-type] => blog [error] => [m] => [p] => 0 [post_parent] => [subpost] => [subpost_id] => [attachment] => [attachment_id] => 0 [pagename] => [page_id] => 0 [second] => [minute] => [hour] => [day] => 0 [monthnum] => 0 [year] => 0 [w] => 0 [category_name] => [tag] => [cat] => [tag_id] => [author] => [author_name] => [feed] => [tb] => [paged] => 0 [meta_key] => [meta_value] => [preview] => [s] => [sentence] => [title] => [fields] => [menu_order] => [embed] => [category__in] => Array ( ) [category__not_in] => Array ( ) [category__and] => Array ( ) [post__in] => Array ( ) [post__not_in] => Array ( ) [post_name__in] => Array ( ) [tag__in] => Array ( ) [tag__not_in] => Array ( ) [tag__and] => Array ( ) [tag_slug__in] => Array ( ) [tag_slug__and] => Array ( ) [post_parent__in] => Array ( ) [post_parent__not_in] => Array ( ) [author__in] => Array ( ) [author__not_in] => Array ( ) [search_columns] => Array ( ) [ignore_sticky_posts] => [suppress_filters] => [cache_results] => 1 [update_post_term_cache] => 1 [update_menu_item_cache] => [lazy_load_term_meta] => 1 [update_post_meta_cache] => 1 [posts_per_page] => 10 [nopaging] => [comments_per_page] => 50 [no_found_rows] => [order] => DESC ) [tax_query] => [meta_query] => WP_Meta_Query Object ( [queries] => Array ( ) [relation] => [meta_table] => [meta_id_column] => [primary_table] => [primary_id_column] => [table_aliases:protected] => Array ( ) [clauses:protected] => Array ( ) [has_or_relation:protected] => ) [date_query] => [queried_object] => WP_Post Object ( [ID] => 13482 [post_author] => 12 [post_date] => 2024-06-09 19:01:12 [post_date_gmt] => 2024-06-09 19:01:12 [post_content] => Organizations in Washington spend millions of dollars every year in advertisements trying to communicate with policymakers to improve their reputation. After all this expense, you don’t even know if you’ve reached the key policymakers you need on an issue.  This has led organizations to search for a cost-effective and measurable way to communicate their message with policymakers, and they’ve turned to something seemingly simplistic—email. We see many organizations send a regular series of emails to elected officials and staff updating them about their organization, key issues, and sharing policy resources. They find it an excellent way to introduce themselves to new staff, position themselves as thought leaders on an issue, and ensure that both they and their organization stay top of mind.  To plan this out, organizations use a policy reputation calendar system to organize monthly communications by theme. Themes may include the launch of a new poll, releasing an organization’s sustainability report, a key event, a new product announcement, or a charitable donation. Organizations then use a list of staff contact information organized by issue area, party, committee, and role to narrow down exactly the target audience they want to reach. Then, they prepare the email with personalization tokens to drive engagement with the email from staff, rather than making it look like an impersonal blast. With a personalized message, these organizations can get their positive news to congressional staff at a fraction of the cost of a traditional advertising campaign. Not only can you get the message to staff at a cheaper price, but you can actually measure its impact and use those measurements to improve future communications. With email systems like Quorum, you can quickly see how many people opened, clicked, and replied to your emails. Use that information to inform which types of content your audience is most interested in, who your most engaged stakeholders are, and what the right frequency is for sending messages. Sending targeted e-mail campaigns once a month over the year leads to numerous positive impressions of your organization and can generate a similar impact that hundreds of thousands of dollars of advertising would but at a fraction of the cost. 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After all this expense, you don’t even know if you’ve reached the key policymakers you need on an issue.  This has led organizations to search for a cost-effective and measurable way to communicate their message with policymakers, and they’ve turned to something seemingly simplistic—email. We see many organizations send a regular series of emails to elected officials and staff updating them about their organization, key issues, and sharing policy resources. They find it an excellent way to introduce themselves to new staff, position themselves as thought leaders on an issue, and ensure that both they and their organization stay top of mind.  To plan this out, organizations use a policy reputation calendar system to organize monthly communications by theme. Themes may include the launch of a new poll, releasing an organization’s sustainability report, a key event, a new product announcement, or a charitable donation. Organizations then use a list of staff contact information organized by issue area, party, committee, and role to narrow down exactly the target audience they want to reach. Then, they prepare the email with personalization tokens to drive engagement with the email from staff, rather than making it look like an impersonal blast. With a personalized message, these organizations can get their positive news to congressional staff at a fraction of the cost of a traditional advertising campaign. Not only can you get the message to staff at a cheaper price, but you can actually measure its impact and use those measurements to improve future communications. With email systems like Quorum, you can quickly see how many people opened, clicked, and replied to your emails. Use that information to inform which types of content your audience is most interested in, who your most engaged stakeholders are, and what the right frequency is for sending messages. Sending targeted e-mail campaigns once a month over the year leads to numerous positive impressions of your organization and can generate a similar impact that hundreds of thousands of dollars of advertising would but at a fraction of the cost. 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After all this expense, you don’t even know if you’ve reached the key policymakers you need on an issue.  This has led organizations to search for a cost-effective and measurable way to communicate their message with policymakers, and they’ve turned to something seemingly simplistic—email. We see many organizations send a regular series of emails to elected officials and staff updating them about their organization, key issues, and sharing policy resources. They find it an excellent way to introduce themselves to new staff, position themselves as thought leaders on an issue, and ensure that both they and their organization stay top of mind.  To plan this out, organizations use a policy reputation calendar system to organize monthly communications by theme. Themes may include the launch of a new poll, releasing an organization’s sustainability report, a key event, a new product announcement, or a charitable donation. Organizations then use a list of staff contact information organized by issue area, party, committee, and role to narrow down exactly the target audience they want to reach. Then, they prepare the email with personalization tokens to drive engagement with the email from staff, rather than making it look like an impersonal blast. With a personalized message, these organizations can get their positive news to congressional staff at a fraction of the cost of a traditional advertising campaign. Not only can you get the message to staff at a cheaper price, but you can actually measure its impact and use those measurements to improve future communications. With email systems like Quorum, you can quickly see how many people opened, clicked, and replied to your emails. Use that information to inform which types of content your audience is most interested in, who your most engaged stakeholders are, and what the right frequency is for sending messages. Sending targeted e-mail campaigns once a month over the year leads to numerous positive impressions of your organization and can generate a similar impact that hundreds of thousands of dollars of advertising would but at a fraction of the cost. 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