In 2025, video is a critical tool for building stronger advocacy programs. With attention spans shrinking and inboxes overflowing, video helps your message stand out, connect emotionally, and drive action.
These five video content ideas are designed to help nonprofit advocacy teams increase engagement, grow supporter lists, and influence lawmakers. And with tools like Quorum Grassroots, it’s easier than ever to bring these strategies to life through video collection, guided storytelling, and custom targeting.
1. Stories That Stick: Advocate Testimonials
Authentic stories move people. A supporter talking about their lived experience carries more emotional weight than a statistic. These stories are also memorable to lawmakers and help illustrate the real-world impact of policy decisions.
Encourage your advocates to record and share personal stories about how your issue affects them. These videos can be featured on your website, shown during lawmaker meetings, or promoted across social media to build awareness and drive momentum.
💡 Pro Tip: Quorum Grassroots makes it simple to collect video testimonials directly from your campaign site using the new video message feature. Just turn it on in your campaign settings, and supporters can submit their stories with a few clicks.
2. How-to Videos That Lower the Barrier to Action
For new supporters, taking that first advocacy step can be intimidating. Short explainer videos can guide them through the basics—how to send a message, why it matters, and what to expect after taking action.
Use these videos as part of your onboarding sequence, feature them on your Action Center, or include them in follow-up emails after an event. Visual instructions help turn passive supporters into active participants.
💡 Pro Tip: Pair your videos with Quorum’s interactive campaigns to give supporters a simple, guided way to craft personalized messages that stick to your core talking points.
3. Timely Updates to Keep Supporters in the Loop
Legislative campaigns move fast, and your communications should too. Quick video updates are a great way to keep supporters informed, excited, and ready to take the next step.
Use these videos to celebrate wins, explain losses, or provide context around a key vote. Even a one-minute message from your policy lead or executive director can go a long way in making your base feel included and empowered.
💡 Pro Tip: With Quorum’s dashboards and reporting tools, it’s easy to track and share campaign progress alongside your video updates to show your advocates the real-time impact of their actions.
4. Advocate Spotlights That Inspire Action
Recognition goes a long way in advocacy. Featuring your most engaged advocates in spotlight videos not only shows appreciation—it motivates others to get involved.
Create short clips highlighting why these individuals care, how they got involved, and what they’ve accomplished. This kind of social proof builds community and encourages wider participation.
💡 Pro Tip: Use Quorum’s engagement reporting to identify your most active supporters and feature them in a regular “Advocate of the Month” series.
5. Launch Videos That Set the Tone
A well-produced launch video can drive excitement and urgency at the start of any campaign. Use it to explain the issue, highlight the stakes, and deliver a compelling call to action.
Whether you’re mobilizing around a state budget vote or kicking off a national awareness push, a strong video sets the emotional tone and helps build early momentum.
💡 Pro Tip: Quorum’s custom official targeting allows you to direct video-driven campaigns to nontraditional decision-makers like agency heads or local regulators—not just lawmakers.
Final Thoughts
Video is one of the most effective ways to activate your supporters and influence decision-makers. And with new tools in Quorum Grassroots—including video message collection, interactive storytelling, and advanced targeting—it’s easier than ever to turn good ideas into high-impact campaigns.
Want to see how these video strategies could work for your team? Let’s talk.